India’s emerging cranberry market has caught the eye of The Cranberry Marketing Association, USA . Spire Research and Consulting was commissioned by the Cranberry Marketing Committee (CMC) to explore the potential of the Indian consumer market. The findings were shared on Fresh Plaza’s website, including measures taken to create a niche market for US-grown cranberry and related products. The Cranberry Marketing Association USA recently received grant support under the Emerging Markets Program (EMP) from the USDA’s Foreign Agricultural Service to commence a technical and educational program in India . Spire Research and Consulting was then tasked by the CMC to explore the potential of U.S.-grown cranberry and related products in India’s market. Spire’s research clearly indicated that the market for cranberry products clustered around major Tier-1 cities in India; namely Kolkata, Mumbai, Bangalore and Delhi. This was primarily due to the presence of gourmet food stores and co