What does the infamous (2008) case of fake Chinese milk powder and Malaysia’s fake Milo case in 2016 have in common? These are all noteworthy cases of food fraud that show the level of dilution, counterfeiting and mislabelling of food products that has plagued Asia’s food industry, at an estimated annual cost of USD40 billion in damages. What tools can be used to tackle this issue? Safe and Secure Approaches in Field Environments (SSAFE) – a non-profit organization – in collaboration with Pricewaterhouse Coopers (PwC), VU University Amsterdam, and Wageningen University along with global food industry leaders have launched a free assessment tool. The tool helps to identify loopholes and formulates custom-made solutions. Other ways of prevention can be through using anti-counterfeit technology like holograms and systematic notification to both private and public companies of blacklisted suppliers. Will Asia succeed in reigning in fraudulent food? https://www.spirerese