Voice-activated applications continue to gain popularity in Vietnam as the younger generation becomes more tech-savvy due to increased smartphone usage. How will such applications grow? Spire Research and Consulting shared its insights, published on the US Consumer Electronics Association’s blog. Mobile phones are continually being revolutionized by new features and technologies – witness hands free features and navigation tools. The latest is speech recognition apps. Apple first explored this feature by introducing Siri – a voice-activated assistant – as a built-in feature in iPhone 4S mobile devices in 2011. Smartphone usage in Vietnam rose from 20% in 2013 to 36% in 2014, which, together with its population of 90 million, has helped place Vietnam on the global map for new mobile app launches. The growing popularity of Voice-activated apps in Vietnam is visible from a survey conducted in 2014 among 1,168 respondents, where 46% used voice-activated apps as a virtual assi