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Showing posts from October, 2018

Esports in China emerges as a booming market

China accounted for 15% of the USD660 million professional Esports market in 2017. Can China cash in on this booming market before other players jump on the bandwagon? Spire’s viewpoint on Asia’s e-gaming landscape was cited in China Daily – Asia Weekly. Esports – sporting activity built around public performances of electronic game-play – is a booming industry world-wide. In comparison to other sports, Esports training does not require an actual stadium, pitch or course. All you need is stable net connectivity. Esports is set to go further at the 2022 Asian Games in Hangzhou, Zhejiang province in Eastern China, where it will be acknowledged as an official medal sport. The growth potential in Esports is immense. The International Olympic Committee has already partnered with Chinese tech giant Alibaba to power future Olympic Games with its infrastructure services for cloud computing. Such technology infrastructure would be a powerful enabler for the Olympic Games to em

Game markets: Asia and China

In recent years, the Asia Pacific gaming industry has attracted the attention of investors, developers and analysts. Within Asia, Japan, South Korea and China are the leading markets. The Asia Pacific remains the largest games market and is expected to reach USD71.4 billion in revenue, with a spectacular 39 per cent growth in 2018. By 2021, domestic market revenue in China is poised to increase from USD27 billion to USD35 billion. Asia’s gaming market is being transformed by Augmented Reality (AR) and Virtual Reality (VR) technology as well as gaming on social media platforms. Above all, Esports looks set to transform the industry. These were the findings from a study conducted by Spire Research and Consulting in Q3 2018. Gaming market in Asia Pacific (APAC) The Asia-Pacific region has been leading the global electronic game market. In 2017, total revenue from the gaming market reached USD51.2 billion, almost twice the revenue of the second-ranked North American region.
The air purifying power of 500 trees Taking green buildings to the next level, an eco-friendly building is now visible in the posh area of West SoHo in Manhattan, New York. The first of its kind luxury building has 25 storeys with air purification mechanisms. The façade is painted with Pureti, a water-based treatment that transforms contaminants in the air into oxidizing agents. This treatment purifies the air like 500 trees, removing the equivalent of 2,000 cars from the roads for an entire year. The technology is soon to be used on buildings across Turkey, Argentina and Spain. Can green technology ensure all buildings ‘breathe’ air in the future? Read here more:https://www.spireresearch.com/newsroom/spirethoughts/the-air-purifying-power-of-500-trees/

Spire chosen as Official Research Partner to the Challenge Iskandar Puteri triathlon once again

Spire Research and Consulting was honored to be appointed as the Official Research Partner for the Challenge Iskandar Puteri triathlon – a Challenge family sports event that covers 41 full and half triathlons in 21 countries. The event was held between 14-16 September 2018 at Puteri Harbour Marina, Malaysia. Spire Malaysia conducted online and face-to-face surveys with 262 participants of the triathlon along with 50 supporters. The surveys collected information about their demographic profile, interest in sports brands, travel choices, socio-economic status and degree of awareness about the event. The event combined fitness-oriented races with unique, themed races such as Battle of the Sexes, Corporate Relay and Pitstop challenge. In the latter case, participants get to drive their bike into the pit and replace their own tires. Read here more: https://www.spireresearch.com/newsroom/events/spire-chosen-as-official-research-partner-to-the-challenge-iskandar-puteri-tr

Disney eyes India's market through Fox Star India deal

Disney and 21st Century Fox are hoping to close a deal that will lead to Disney acquiring Fox’s Star India Network, adding more than 700 million people to its global audience. Fox expects to increase Star India’s operating profits to USD1 billion by 2020. Disney is also counting on India’s smart phone boom to push mobile entertainment content. Will Disney succeed in India’s entertainment market? Read here more: https://www.spireresearch.com/newsroom/spirethoughts/disney-eyes-indias-market-through-fox-star-india-deal/

Walmart nails deal with Flipkart

In the e-commerce sector’s biggest deal yet, retail giant Walmart paid USD16 billion to acquire a 77% stake in Flipkart – one of India’s most successful e-tailers. With India’s e-commerce sector set to grow four times by 2023, Walmart is looking at supporting Flipkart’s ambition to become a publicly-listed subsidiary in the future. However, the revenue growth rate for Flipkart in 2016-17 was only 29%, a far cry from the 50% growth rate of the previous year. Will Walmart’s deal with Flipkart create an Indian Taobao? Read here more: https://www.spireresearch.com/newsroom/spirethoughts/walmart-nails-deal-with-flipkart/

Spire discusses e-commerce strategies suited to the Indian market

Spire was honoured to participate at the GATES India ICT Reseller Channel Summit 2018. The Summit was held on 4-6 September, 2018 in Kolkata. Vinita Nath, Senior Analyst at Spire India, shared her insights on booming e-commerce industry in India, focusing on market trends and growth strategies. Nath discussed the growth of the digital market, its rapid expansion and e-commerce platforms available for Small and midsize businesses (SMBs). India has the second highest number of active internet users in the world, at 390 million. Its Business-to-Business (B2B) market is expected to reach USD700 billion by 2020. For better sales outreach, SMBs should explore business listings or social media platforms provided by well-known brands such as Amazon Business, Whatsapp Business, Facebook Business and even Instagram with various advertising options available. Nath mentioned that multichannel selling enables businesses to connect with a network of many e-commerce portals.