The Knowledge to Decide

The mind has been compared to an iceberg. Many decisions are made in its unconscious recesses, beyond the reach of reason and consciousness. Will neuroscience help marketers and businesses connect with the subconscious mind of their audience? Should it? Though consumers are fairly conscious of their likes and dislikes, most of us do not know the factors influencing our decisions. With that in mind, neuroeconomics seeks to unlock the mystery and comprehend the hidden elements during decision-making. Marketers are now exploring this nascent field to measure subconscious cerebral data and use it to predict how consumers make choices. Neuro techniques can even help corporations better understand the dynamics of employee performance and nurture employee engagement. Entering the subconscious mind and taking a peek at the factors that influence our choices is not an easy feat. Two techniques have emerged: 1. lectroencephalography (EEG) Neuroscientists are using EEG t

Official Coverage on The Times of India website Business World (2 September 2016   The Hindu, Business Line (2 September 2016) Business Standard (3 September 2016)   The Times of India (4 September 2016) Business Wire India (7 September 2016) Student engagement only 55% in active learning, say Indian teachers In mid-2016,   Spire Research and Consulting   collaborated with global education service provider Pearson for the fourth consecutive time, to conduct a survey of 6,494 teachers from higher education institutes and schools across 546 cities and towns in India (serving around 18.9 lakh students). The survey revealed the opinions of teachers on Indian students’ level of engagement in active learning and gave recommendations on improvements. The Pearson-Spire survey revealed that, in the view of teachers, close to 55% of students are involved in active learning. These (percentage of) students are found to be the highest in Telangana at 63% and the lowest in Haryan