The Knowledge to Decide

The African hair care industry has been among the fastest growing across the content over the past few years. The market is expected to grow in value to USD761 million by the end of 2017. Various factors are responsible for this steady growth, such as the global trend towards chemical-free hair products as well as growing acceptance of the natural texture and colour of African hair. However, the pricing model is a challenge. Natural hair products are generally made with higher quality ingredients, unlike cheaper petro-chemical based ones. The battle to persuade consumers to pay higher prices has not yet been concluded. Can Africa turbo-charge the global hair care industry? https://www.spireresearch.com/newsroom/spirethoughts/african-haircare-industry-surges-ahead/

Ever heard of water mimicking the taste of lemonade? Researchers from the National University of Singapore collaborated with Japan’s Keio University to recreate the color and acidity of lemonade in water. This process involves a system of sensors – RGB colour and pH – with electrodes digitally transmitting the basic colour and sourness of a glass of lemonade to a special tumbler of water. The water eventually tastes and looks like lemonade. More plans are in the works, like the creation of digital sugary drinks that do not cause dental problems. Can virtual drinks make for healthier alternatives? https://www.spireresearch.com/newsroom/spirethoughts/a-glass-of-water-that-tastes-like-lemonade/