To share the lessons from Spire’s journey from start-up 16 years ago to an international boutique consultancy today, Spire’s CEO Leon Perera delivered a presentation as part of the Singapore Management University Business School’s CEO-series talk. Leon Perera, Chief Executive Officer (CEO) of the Spire Research and Consulting group, was privileged to be invited as a guest speaker at the CEO-series talk organized by the Singapore Management University Business School on 22 September 2016 in Singapore. In his presentation, he shared the lessons from Spire’s 16 year journey from start-up to a mid-sized boutique consultancy operating in 8 countries. Perera mentioned that in order to succeed, an organization should keep its core objective in mind. This is why Spire developed a clear mission statement, set of values, Code of Honour and client charter right from the start. It is also advisable for professional services firms to take brand building seriously and invest in Trade M