The Knowledge to Decide

Spire was honored to be appointed as the Official Research Partner for the sixth consecutive year for the ALYA WTA Malaysian Open – an international tennis tournament sanctioned by the Women Tennis Association (WTA). The event was held from 27th February to 5th March 2017 at the Kuala Lumpur Golf and Country Club (KLGCC) in Kuala Lumpur, Malaysia. Along with the Lawn Tennis Association of Malaysia (LTAM), Spire was thrilled to be a part of this prestigious event, organized by Sime Darby – a Malaysia-based multinational conglomerate. Talented sportspersons such as Elina Svitolina, Carla Suarez Navarro, Caroline Garcia and Yulia Putintseva graced the court. As the Official Research Partner, Spire’s Malaysia team aided organizers to improve event arrangements in the coming years using a Face-to-Face intercept research method to interview spectators. Spire’s regular participation in this international event showcases the quality and consistency of the research we provide. h

Spire Malaysia was invited to Universiti Kuala Lumpur Business School – one of Malaysia’s leading technical universities – as a guest panellist to evaluate a social entrepreneurship pitching session by students held on 8 December. Yap Far Loon, Business Development Director, Telecommunications of Spire Research and Consulting attended the session. Spire Malaysia had the pleasure to evaluate business pitches by university students based on social entrepreneurship as part of their assessment for this subject. The 10 teams of students studying Bachelors of Business Administration were led by lecturer Muhamed Zulkiflee Osman. As a guest panellist, Far Loon shared his views on this sector in the interactive session, so as to give students an opportunity to learn what social entrepreneurship is all about from the industry perspective. https://www.spireresearch.com/newsroom/events/spire-malaysia-invited-as-guest-panellist-to-assess-students-at-universiti-kuala-lumpur-busine