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India’s novel tea cafĂ© industry

Quirky chai cafĂ©s in India like Chaayos are now replacing the dominance of Coffee shops like Starbucks, Barista and most notably CafĂ© Coffee Day. Established in 2012, Chaayos boasts of close to 40 stores and hopes to expand to 75 outlets by mid-2018. Owned by Sunshine Teahouse, Chaayos has opened stores in Delhi, Mumbai and Chandigarh. Bengaluru based Chaipoint and Mumbai based Tea-trails are the local competitors in the market. Unlike Chaipoint which has 94 stores so far, Chaayos invests in repeat customers. A 24/7 store in Gurugram and 7am stores to serve breakfast are their top-selling retail models. What brands and retail models will come to dominate India’s chai cafĂ© industry? https://www.spireresearch.com/newsroom/spirethoughts/indias-novel-tea-cafe-industry/