The Knowledge to Decide

As dependence on big data and analytics grows, so does the risk of IT security breaches. The imperative for companies and governments to protect their IT systems has never been stronger. IT security today is a USD60 billion industry with the U.S. at its forefront. As the number of threats increases, will our existing IT security tools be enough to hold the line? The IT security industry is poised for growth. Its core product offerings continue to perform well: firewalls, anti-malware, authentication and encryption, plus 80 other product categories. Investors in the US are bullish about this sector. They ploughed USD3 billion into IT security companies between 2011 and 2013, eventually funding some 300 firms. The most recent instance of a wildly destructive IT threat was the Heartbleed bug, discovered in April 2014. It left 600,000 servers vulnerable. The Achilles heel it exploited was the Secure Sockets Layer (SSL) or Transport Layer Security (TLS) – an encryption technology

On 4 May, Spire and Yamada Business Consulting (YBC) jointly held a breakfast seminar in Singapore to share ideas on how Small and Medium-sized Enterprises (SME) can drive growth using smart market and industry research. Japnit Singh, Deputy Chief Executive Officer at Spire Research and Consulting, discussed how market research decisions impact different operating functions within a typical SME and what kinds of research techniques are commonly used, together with the pitfalls associated with each. Singh highlighted how market research can go beyond customer analysis at manageable cost if the business objective is clear, although the analysis of internal data and business intelligence can only provide limited information. To maintain the accuracy of market research data, a few pitfalls should be avoided. It is crucial to avoid asking the wrong questions, targeting the wrong respondents and over-emphasizing sample size, to name a few. https://www.spireresearch.com/ne