Economics students from the University of Malaya visited Spire Malaysia for an interactive business consulting session on 17 March. Yap Far Loon, Business Development Director, Telecommunications of Spire Research and Consulting conducted the session. Spire Malaysia had the pleasure of hosting a real-world business consulting session with Economics students from the University of Malaya. The interactive session gave students an insight on the importance of applying the right theories and tools in formulating business strategies. The session focused on the realm of market research and consulting practices. Far Loon discussed the theoretical models deployed by Spire in business consulting while also elaborating on the planning and sampling strategies used in market research. https://www.spireresearch.com/newsroom/events/spire-malaysia-hosts-students-from-university-of-malaya-for-business-consulting-session-once-more/