Skip to main content

Posts

Showing posts with the label Neuroeconomics

Side Click: Selling to the subconscious mind

The mind has been compared to an iceberg. Many decisions are made in its unconscious recesses, beyond the reach of reason and consciousness. Will neuroscience help marketers and businesses connect with the subconscious mind of their audience? Should it? Though consumers are fairly conscious of their likes and dislikes, most of us do not know the factors influencing our decisions. With that in mind, neuroeconomics seeks to unlock the mystery and comprehend the hidden elements during decision-making. Marketers are now exploring this nascent field to measure subconscious cerebral data and use it to predict how consumers make choices. Neuro techniques can even help corporations better understand the dynamics of employee performance and nurture employee engagement. Entering the subconscious mind and taking a peek at the factors that influence our choices is not an easy feat. Two techniques have emerged: 1. lectroencephalography (EEG) Neuroscientists are using EEG t