The Knowledge to Decide

In recent years, the Asia Pacific gaming industry has attracted the attention of investors, developers and analysts. Within Asia, Japan, South Korea and China are the leading markets. The Asia Pacific remains the largest games market and is expected to reach USD71.4 billion in revenue, with a spectacular 39 per cent growth in 2018. By 2021, domestic market revenue in China is poised to increase from USD27 billion to USD35 billion. Asia’s gaming market is being transformed by Augmented Reality (AR) and Virtual Reality (VR) technology as well as gaming on social media platforms. Above all, Esports looks set to transform the industry. These were the findings from a study conducted by Spire Research and Consulting in Q3 2018. Gaming market in Asia Pacific (APAC) The Asia-Pacific region has been leading the global electronic game market. In 2017, total revenue from the gaming market reached USD51.2 billion, almost twice the revenue of the second-ranked North American region.

Spire Korea attended the 40th World Franchise Expo 2015, held in Seoul, Korea from 30 July to 1 August 2015. Our participation was in support our client – Chili’s Grill and Bar – as they seek partners in Korea. The Chili’s Grill and Bar brand is owned by Brinker International – a leading casual dining restaurant operator based out of Dallas, U.SA. Dr Justin Lee, Managing Director of Spire Research and Consulting, South Korea, assisted the client in evaluating potential partners. Through the expo platform, Spire introduced the Chili’s brand to visitors and potential partners. https://www.spireresearch.com/newsroom/events/spire-takes-part-in-koreas-world-franchise-expo/