The Knowledge to Decide

A boom in Halal tourism and a conscious effort to eat healthier has helped to lift Halal product revenues. The appeal of Halal products is broadening to some groups of non-Muslim consumers. Will the Halal market keep on expanding in the Gulf region? Saurabh Sharma, Country Director, India for Spire Research and Consulting, shared his insights in the Food & Beverage News magazine. The Gulf Cooperation Council (GCC), with its six-member country states, makes up a significant and rising share of the global Halal product market, which is estimated to reach USD1.9 trillion by 2021. The Halal market initially focused on food and beverages products but now rapid expansion is visible in cosmetics, pharmaceutical and personal care sectors. The drivers of growth in the Halal food market include the trend towards a protein-rich diet in countries seeing a rising middle-class, advances in food technology, Halal tourism and the emergence of new online marketplaces. Saurabh

Spire Research and Consulting was honored to participate in the GATES India ICT Reseller Channel Summit 2017 as the official research partner. The event was held in Gurgaon from 12-14 September, 2017. The Summit is a business platform for consumer electronics, and mid-market segment vendors to understand market trends. Saurabh Sharma, Country Director for Spire Research and Consulting India, was honored to be a guest speaker at GATES India ICT Reseller Channel Summit 2017 on opportunities facing Value-added resellers (VARs) and System Integrators (SIs) in India’s mid-market segment. In his presentation, Saurabh shared his insights on Small and Medium Enterprise (SME) sector growth for VARs and SIs in India. His data was drawn from in-depth interviews with VARs and SIs in India. With SIs and VARs seeing consistent growth in India, total market revenue is expected to reach USD350 billion by 2025. On the other hand, India’s e-commerce and m-commerce sectors continue to e

Spire Research and Consulting was honored to participate in the GATES India ICT Reseller Summit 2016 as the content and research partner. The event was held in Bangalore from 4-6 October, 2016. The Summit is an initiative to provide a powerful business platform for consumer electronics and ICT brands to launch, develop and expand their network in the Indian sub-continent. Saurabh Sharma, Country Director for Spire Research and Consulting India, highlighted the findings of Spire’s survey to assess the experience of ICT customers and vendors for online and offline platforms in India. The survey focused on customers’ purchase habits, preferred price range and product preferences along with future mode of purchase. It also measured vendors’ selling habits, preferred price range and product preferences along with association with e-commerce platforms . The data was drawn from telephonic and online surveys conducted (in October 2016) across five metropolitan cities,

With a fast-growing population of internet subscribers and Android smartphone users, India is now seen as an Android country. Leading smartphone players in India have adopted Android, including local players such as Karbonn and Micromax, as well as Chinese players such as Huawei and ZTE. Saurabh Sharma, India Country Manager for Spire Research and Consulting, shared his views on the outlook for Android in CXOToday. With 40 million smartphones in the country, 91% of India’s market share belongs to devices using Google’s mobile operating system, Android. Sharma commented that the rise of Android can be attributed to the accessibility of low-priced Android-based smartphones which come with an array of features, as well as the cheaper data plans for these phones offered by telco carriers. The availability of diverse Android-based applications has also swayed consumer preferences. Sharma opined that smartphone marketers in India are planning to introduce additional value-added fea