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Showing posts with the label ROI

Spire sponsors GBPIP’s Intellectual Property Summit Asia 2017 in Bangkok

Spire Research and Consulting sponsored the Global Brand Protection Innovation Programme’s (GBPIP) Intellectual Property Summit Asia 2017 held in Bangkok, Thailand from 14 to 15 December 2017. The Spire team shared our track record in brand protection performance management and consulting with event participants. The GBPIP summit aimed to study the global challenges manufacturers face from counterfeiters and look-alike products, discussing current and emerging best practices used to protect brands from unsafe imitations. Leon Perera, CEO of Spire Research and Consulting and Japnit Singh, Deputy CEO at Spire Research and Consulting attended the event to engage with event participants. They shared Spire’s extensive experience in the brand protection space, which includes counterfeit share measurement, brand protection program ROI measurement and anti-counterfeit consulting. https://www.spireresearch.com/newsroom/events/spire-sponsors-gbpips-intellectual-property-summit-as

Cybersecurity: The corporate sector’s hidden war

With 42.8 million cyber-attacks recorded in 2014, Cybercrime is becoming the key security issue facing companies. Initially, antiviruses were the main weapon of defense and hacking was unheard of. Businesses today are increasingly networked and vulnerable to cyber-attacks. Spire’s CEO Leon Perera delivered the keynote address to a cyber-security event co-organized by Juniper Networks and LGA Telecom to discuss cyber risks and how to mitigate them. Leon Perera, Chief Executive Officer (CEO) of Spire Research and Consulting group, was privileged to deliver the keynote speech at the Executive Breakfast event organized by Juniper Networks and LGA Telecom Pte Ltd on 22 July 2015 in Singapore. In his presentation, he shared a brief overview on cybercrime and strategies businesses should adopt to mitigate risks. Perera mentioned that, cyber-threats can cause financial and reputational damages as well as shake employee confidence for a company. Significant cyber risks include Data