With intensifying levels of competition, there is a need for brands to have a strong recall factor, using effective messages that resonate with customers. Inspired by Spire Research and Consulting’s in-house publication, SpirE-Journal , Marketing Magazine Indonesia invited Spire to comment on the factors that are crucial in establishing as well as maintaining brand recall. No doubt, consumers are spoilt for choice in today’s markets. As brands vie for customers’ attention, it is vital to have strong recall so that your brand gets to the consideration stage – especially since consumers may be influenced to visit websites or social media pages of brands at the point of consideration. And the key to strong recall is a message and positioning that resonates with the consumer. As long as customers are able to connect with the brand, there is a high possibility of an effective brand recall amongst competitors in the same product category. There are various methods that help market