Right now, five out of the world’s top 10 travel destinations are cities in the Asia Pacific. But it is widely acknowledged that the region punches well below its weight in tourism, which is why there is plenty of room for growth. How will Asia’s tourism industry evolve? Travel sector looks upbeat for Asia-Pacific region? According to a study conducted in 2013, the year was good for international tourism and strongest for destinations in the Asia Pacific region – Asia saw six per cent growth. Moreover, the number of international tourists increased by 14 million to reach 248 million. South-East Asia (as a sub-region of the Asia-Pacific) registered a 10 per cent increase. China emerged with a record number of international tourist arrivals in 2013, at 55.69 million. Asia’s tourism industry employs 65 million people and supports one in 12 jobs – exceeding industries such as financial services. Needless to say, this growth also led to the generation of 1 million new jobs a