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The Global Halal Food Market – Riding a wave of growth

Among global food product categories, Halal food is one of the few that is in the fast-growth stage. The global Halal food market is currently worth nearly USD700 billion – with 65 per cent of the demand coming from Asia. Opportunities abound – but how can companies best address them? Halal certification The literal meaning of the Arabic word ‘Halal’ is permissible. It is used in reference to food and drinks that are permissible for Muslims under Islamic Law, as defined in the Koran. It lays down instructions specifying what food can be consumed as well as the method of preparation, addressing mostly meat items and animal tissue. For example, the Islamic form of slaughtering animals involves killing by a cut to the windpipe, carotid artery and jugular vein. Muslim consumers now contribute to a growing demand for high quality and varied Halal food. The Halal certification is a concern for the 1.6 billion global Muslim population because many Muslims live in non-Muslim majority