The Knowledge to Decide

Among global food product categories, Halal food is one of the few that is in the fast-growth stage. The global Halal food market is currently worth nearly USD700 billion – with 65 per cent of the demand coming from Asia. Opportunities abound – but how can companies best address them? Halal certification The literal meaning of the Arabic word ‘Halal’ is permissible. It is used in reference to food and drinks that are permissible for Muslims under Islamic Law, as defined in the Koran. It lays down instructions specifying what food can be consumed as well as the method of preparation, addressing mostly meat items and animal tissue. For example, the Islamic form of slaughtering animals involves killing by a cut to the windpipe, carotid artery and jugular vein. Muslim consumers now contribute to a growing demand for high quality and varied Halal food. The Halal certification is a concern for the 1.6 billion global Muslim population because many Muslims live in non-Muslim majority

Halal food is estimated to be a USD415 billion global market. Leon Perera, CEO of Spire Research and Consulting shared his views with news portal Salaam Gateway on the factors that will continue to drive this growth in 2017. The global market for halal-certified food in 2015 was estimated at USD415 billion in the State of the Global Islamic Economy Report 2016/17 by Thomson Reuters and Dinar Standard. There is a growing demand for Shariah-compliant food products across the entire value chain, including storage and transportation. Perera remarked that this being driven by a growing Muslim middle class, rising Muslim tourism and aggressive Halal food export promotion programs by some countries. Perera added that Spire was seeing a trend of government agencies seeking to promote tourism and the Meetings, Incentives, Conventions and Exhibitions (MICE) sector from Muslim majority countries by stimulating their domestic Halal food-service sector. https://www.spireres