CMC USA eyes India’s cranberry market

India’s emerging cranberry market has caught the eye of The Cranberry Marketing Association, USA. Spire Research and Consulting was commissioned by the Cranberry Marketing Committee (CMC) to explore the potential of the Indian consumer market. The findings were shared on Fresh Plaza’s website, including measures taken to create a niche market for US-grown cranberry and related products.

The Cranberry Marketing Association USA recently received grant support under the Emerging Markets Program (EMP) from the USDA’s Foreign Agricultural Service to commence a technical and educational program in India. Spire Research and Consulting was then tasked by the CMC to explore the potential of U.S.-grown cranberry and related products in India’s market.

Spire’s research clearly indicated that the market for cranberry products clustered around major Tier-1 cities in India; namely Kolkata, Mumbai, Bangalore and Delhi. This was primarily due to the presence of gourmet food stores and consumers with higher disposable incomes.

A series of technical seminars – targeted at Indian industrial ingredient users, such as nutraceutical manufacturers, large-scale baking chains and food & beverages processors – aimed to generate more awareness among Indian industrial buyers and product manufacturers. The seminars were designed to generate awareness and usage of cranberry products. This was achieved by educating attendees on the technical utility of cranberries with reference to details of forms and adaptable qualities. Needless to say, this would eventually build confidence amongst attendees to explore and launch new cranberry-related products.

India’s cranberry market is at an early stage of development – future growth opportunities remain to be seized.

https://www.spireresearch.com/newsroom/media/cmc-usa-eyes-indias-cranberry-market/

Comments

Egyptian-Israeli gas deal to boost bilateral trade

A USD15 billion deal has been announced between Israel and Egypt to export natural gas. Israel’s Delek Group has signed an agreement to supply 64 billion cubic meters of gas in a span of ten years to Egypt’s Dolphinus Holdings. The deal is considered a milestone ever since the 1979 peace accord, bringing Egypt a step closer to becoming a regional energy hub. However, the transportation of natural gas from Israel to Egypt is a challenge given the security risks. Will the Egypt-Israel gas export deal usher in a relationship of bonhomie and economic co-operation? Read more here: https://www.spireresearch.com/newsroom/spirethoughts/egyptian-israeli-gas-deal-to-boost-bilateral-trade/

Spire speaks on Omni-channel strategies for Indonesian retailers

Spire was honored to participate in the Samsung Top Achiever Retailer (STAR) event held on 22 August, in Jakarta. Albertus Edy Rianto, Senior Manager, Spire Indonesia, shared his insights on the significance of Omni – channel strategies for mobile phone retailers. Albertus discussed offline-to-online strategy, where multiple channels merge to help target customers across various channel platforms. He elaborated that more than 80% of Indonesian mobile phone retail sales in 2020 will still occur at physical outlets. However, 71% of Indonesians browse online for a while prior to shopping at a physical store. Factors that influence customers include better delivery conditions, storefront apps for better sales and even packaging. As customers become more tech-savvy and demanding, more consideration will be given to innovative payment processes and browsing more than one channel to make a purchase. As far as online purchases are concerned, 25% of customers still feel ...

Precious metal destroys cancer cells

University of Warwick researchers developed an organo-metal compound coded as FY26 to infiltrate cancer cells and activate cellular mitochondria to destroy cancer cells. To date, FY26 has been tested in ovarian cancer cells and has been deemed 50 times more effective and cheaper than other chemotherapy drugs. Can a newly discovered metallic compound vastly improve the treatment of ovarian cancer? https://www.spireresearch.com/newsroom/spirethoughts/precious-metal-destroys-cancer-cells/

Prison ankle bracelets are all the rage in Brazil

With about 622,000 inmates, Brazil is home to Latin America’s largest and the world’s fourth largest prison population. Around 32,000 criminals sport one of the many types of ankle bracelets being used. Many others are on a waiting list. The authorities estimate that they can save anywhere from USD12,000 to USD 72,000 a year for every tagged inmate removed from prison. Will ankle bracelets allow more prison inmates to serve their sentences from home? https://www.spireresearch.com/newsroom/spirethoughts/prison-ankle-bracelets-are-all-the-rage-in-brazil/

Asia-Pacific nations poised to sign the world’s largest multi-lateral trade agreement, RCEP, in 2020

After six years of negotiations, more than a dozen countries in the Asia-Pacific are poised to sign the world’s largest trade agreement, known as the Regional Comprehensive Partnership (RCEP), in 2020. This agreement would boost commerce among participating countries by lowering tariffs as well as standardizing customs rules and procedures. The RCEP will widen market access, especially for those countries that do not have existing many bilateral trade agreements in place. Will India pay a price for its decision to stay out of the RCEP? Read more: https://www.spireresearch.com/newsroom/spirethoughts/asia-pacific-nations-poised-to-sign-the-worlds-largest-multi-lateral-trade-agreement-rcep-in-2020/

The Knowledge to Decide

Search This Blog