The Knowledge to Decide

Video games and movies have long been entertaining us with ever-more sophisticated and realistic computer-generated special effects. The latest trend in computer-generated experiences is Augmented Reality (AR), which is pulling graphics out of computer displays and television screens to integrate these into our real-world environment. With projected growth of 95 per cent a year from 2011, to reach revenues of USD5.2 billion in 2017, will AR succeed in blurring the line between the real and virtual user experience? What is AR? Simply put, Augmented Reality enables superimposition of computer generated data onto our direct experience of reality. It aims to enhance the user’s current awareness of reality by supplementing the real world with 3D virtual objects. The term – Augmented Reality – was originally coined in 1990 by former Boeing researcher Tom Caudell. The technology gradually spread to other platforms such as mobile applications in 2008. New AR mapping and social to

With growing regional integration and rising incomes, more Asian consumers are choosing Asian brands against foreign brands. Xiaomi, an Asian brand, outsold Apple in China in 2014 for the first time. Brunei based brand – Brunei Halal – recently opened stores in Malaysia targeting its Muslim population. The Indian government’s knowledge website initiative – known as Vikaspedia and offering content in 22 different local languages – is gaining ground. Taobao, Air Asia, Alipay, Huawei, Siam Cement, San Miguel, Tiger Beer and Indofood are other Asian brands that are on the march. They all hail from countries other than Japan, Korea and Taiwan, the traditional sources of Asian brands. Will more Asian brands take the leap to become global brands as the top Japanese and Korean brands have become? https://www.spireresearch.com/newsroom/spirethoughts/asian-consumers-embrace-local-brands/

Korea ranks fourth in the deployment of industrial robots across the globe. It is on the fast track to have the world’s largest stock of robots by 2016. Korea is also home to 6 million people above the age of 65. Korean innovators are now bringing robots into the homes of the elderly. Spire Research and Consulting shared its insights, published on the US Consumer Electronics Association’s blog. The robotics industry in Korea reached a total revenue of KRW2.1 trillion in 2012 (approximately USD2 billion) – a two-fold increase in size since 2009. More than 600 domestic robot manufacturing companies operate within the country, employing more than 34,000 people. The government plans to spend KRW7 trillion (approximately USD6.3 billion) by 2018 in this industry. At the same time, Korea’s silver market will grow to eight million seniors by 2020. There are many companies catering to the unmet needs of the elderly. GoCart – a Korean-made robot – started distributing meals in elder ca

In spite of attracting 8.8 million international tourists in 2013, Indonesia has the lowest tourism rating in the region – 17th in Asia and 70th worldwide. As more hotels and resorts start to integrate social media and mobile technology into their operations, what untapped opportunities lie in Indonesia’s hospitality sector? Taking that as the keynote, the Bali Technology Conference, Indonesia 2014 brought together professionals from the hospitality industry to discuss technology trends and potential business opportunities. Jeffrey Bahar, Deputy Chief Executive Officer of Spire Research and Consulting, was amongst the prestigious list of speakers at the Bali Technology Conference 2014 held in Bali, Indonesia. In his presentation, Bahar emphasized the vital importance of hotels integrating mobile technology and social media to reach out to tech-savvy tourists who are increasingly making decisions using online content. He opined that the rise in domestic trips and increased spe

The ASEAN Economic Community (AEC) aims for regional economic integration this year. What implications will it have on the burgeoning ASEAN business environment? Leon Perera, Chief Executive Officer of Spire Research and Consulting, shared his insights in the Asian version of Japan’s Nikkei newspaper. As the Association of Southeast Asian Nation (ASEAN) countries liberalize trade in line with AEC goals, the ASEAN economic landscape is changing. Many of the goals of the AEC in terms of liberalizing trade in goods have already been realized ahead of the 2015 deadline. This has helped to build up a positive momentum for the AEC project. This will also stimulate some restructuring of manufacturing activities in the region going forward. However the progress towards AEC goals in terms of freeing up human resources and services is lagging. It will take some years after 2015 before these are realized, due to the greater sensitivity of changes in these spheres. However, Perera ca