The Knowledge to Decide

Spire Research and Consulting was honored to be appointed as the Official Research Partner for the Challenge Iskandar Puteri triathlon – a sports event of the Challenge family that covers 44 full and half triathlons in 21 countries. The event was held on 13 August 2016 at Puteri Harbour Marina, Malaysia. Spire Malaysia conducted a total of 100 surveys which consisted of both online and face-to-face surveys with participants of the triathlon. Furthermore, the 200 spectators along the 5km run as well as with those at the fun and fit zone were also surveyed. The event blended fun elements with fitness. It included a host of fun-packed activities such as Zumba, Titan Games, Muay Thai, Floor Ball and Street Soccer. https://www.spireresearch.com/newsroom/events/spire-chosen-as-official-research-partner-to-the-challenge-iskandar-puteri-triathlon/

Wearable technology may be quietly engineering a revolution in our lives. The full commercialization of wearable technology may liberate people from being tied to the home or office, increasing the importance of public spaces. And the merging of electronics with apparel promises to revolutionize the apparel industry in the same way that electronics revolutionized the automotive industry – up to one third of the value of a car now resides in the electronics. From Google Glasses and Apple’s iWatch to medical tracking devices, wearable technology is now within reach. How will it transform our lives? Market watchers have projected wearable technology to generate USD4.6 billion in revenue by the end of 2013. Approximately 10 million smart glasses are predicted to be available in the market by 2016, growing by 250 percent on average each year. Smart watches would also come into their own as a significant, high-growth market. Without a doubt, wearable tech will see massive, early-sta