The Knowledge to Decide

Spire Research and Consulting was invited to speak at a Malaysian Franchise Association (MFA) symposium held jointly with the Ministry of Domestic Trade and Consumer Affairs on 7 August. Deric Yeo was the event moderator and Aqilah Binti Zamri (Analyst at Spire Malaysia), Terry Lim from Global Art, MATRADE’s Pn. Anisah Ali and Pn. Noor Asiah Mahmud were panel speakers. The speakers shared their insights on market opportunities and challenges in Australia facing Malaysian franchisors. The speakers shared insights on market opportunities in Australia for Malaysian franchisors. Australians are increasingly dining out. As much as two thirds of the population (over 14 years of age) dine out at least once a month. To put this into perspective, the average personal consumption stands at around USD11 for fast food, USD7-10 for casual dining and USD 5-10 for snacks or desserts. 1,089 business franchisors ply their trade in Australia, of which 10% are foreign brands and 90% lo

One out of every three manufacturing jobs in Australia is in the food and grocery sector, which directly employs around 300,000 people. The food and beverage market in Australia is climbing greater heights, buoyed by a growing population with an appetite for good food. Jeffrey Bahar, Deputy Chief Executive Office of Spire Research and Consulting, highlighted the key opportunities in this sector during his presentation at the Sydney Franchise and Business Expo in August 2015. As the population of Australia is set to reach 23.5 million in 2014, the food and beverage industry looks upbeat. A major portion of the population is present in the cities, like Sydney, Melbourne, Brisbane and Perth. The weekly average household spending per person on restaurant meals in these cities is AUD32 –a ripe market opportunity. Bahar opined that food industry growth is directly proportional to the number of food outlets. With 58,602 commercial outlets and 15,954 institutionalized outlets recorde