Spire Research and Consulting was honored to be appointed as the Official Research Partner for the Challenge Iskandar Puteri triathlon – a Challenge family sports event that covers 41 full and half triathlons in 21 countries. The event was held between 14-16 September 2018 at Puteri Harbour Marina, Malaysia. Spire Malaysia conducted online and face-to-face surveys with 262 participants of the triathlon along with 50 supporters. The surveys collected information about their demographic profile, interest in sports brands, travel choices, socio-economic status and degree of awareness about the event. The event combined fitness-oriented races with unique, themed races such as Battle of the Sexes, Corporate Relay and Pitstop challenge. In the latter case, participants get to drive their bike into the pit and replace their own tires. Read here more: https://www.spireresearch.com/newsroom/events/spire-chosen-as-official-research-partner-to-the-challenge-iskandar-puteri-tr