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Showing posts with the label Mobile application

Pok̩mon Go РA game changer for marketers?

Have you caught your Pokémon yet? Pokémon Go – the mobile application-based game – is immensely popular. The game uniquely uses Augmented Reality technology. It has succeeded in growing its user base beyond just fans of the Pokémon comic. With the ability to drive foot traffic to stores, the app has created a new and potentially powerful platform for companies . Clocking in 7.5 million downloads since its debut in the U.S. on July 2016 , is the app a marketer’s boon – or is it destined to become just another “has-been” fad? What is Pokémon Go? Taking gamification to the next level, Pokémon Go is a gaming application based on the concept of augmented reality (AR) to deliver a real-life Pokémon experience. Released in July 2016, the game was developed by Niantic Labs and published by the “father” of Pokémon, Japanese company Nintendo. Using Augmented Reality technology similar to Google Maps, players need to find Pokémon characters at random physical locations and captur

No more check-out lines at stores

The future of retail seems to be here. E-commerce giant Amazon has launched Amazon Go – a new grocery store concept with no checkout process. The order is posted to the customer’s Amazon account address later via a mobile application. The store is spread across a 1,800 square foot area. It offers pre-made snacks, fresh meals as well as grocery goods like bread, cheese and milk. As you grab what you need, the Amazon Go app adds the items without the hassle of a check-in line. The detection technology of Amazon Go works on the basis of computer vision, sensor fusion and deep learning. The first store in Seattle is open to Amazon employees for further testing and would open to the public in early 2017. Is retail ready to become mobile app based? https://www.spireresearch.com/newsroom/spirethoughts/no-more-check-out-lines-at-stores/

Mobile healthcare app launched in India

With the launch of Practo Ray – a customized mobile application for healthcare services – Asia’s leading healthcare platform, known as Practo, has expanded its service range in the Indian market. The app will provide specialty specific modules for dentists, physicians and pediatricians. Moreover, the Practo Ray-Pediatricians feature further enables timely immunization of children with regular reminder notification and using 5 automated World Health Organization (WHO) standard growth charts. The Practo Ray-Physicians feature will also enable doctors to digitally generate lab reports as well as prescribe lab tests, signaling a potential for more lifestyle apps to be released. Is India stepping into the era of digitalized healthcare? https://www.spireresearch.com/newsroom/spirethoughts/mobile-healthcare-app-launched-in-india/

Spire speaks on Digital Financial Services in Indonesia at the ITU Workshop in Geneva

As payment transactions become digitalized, it is crucial to ensure digital financial services are accessible to the poor at affordable rates and in a scalable manner. Recognizing this need, the International Telecommunication Union (ITU) organized a workshop on ‘Digital Financial Services and Financial Inclusion’ for ITU member states, ICT regulators and Financial Service providers from across the globe to discuss key industry trends, opportunities and challenges at the ITU headquarters in Geneva. Jeffrey Bahar, Deputy Chief Executive Officer of the Spire Research and Consulting group, was honored to be a part of the workshop. In his presentation, Bahar highlighted initiatives by the Indonesian Government and the private sector to implement bulk payment services for beneficiaries. Bahar mentioned the Government to People (G2P) Payment option for Program Keluarga Harapan (PKH) – the Family Hope Program – where beneficiaries are entitled to cash grants from the government