Spire Research and Consulting was honored to participate at the GATES India ICT Reseller Summit 2016 as the content and research partner. The event was held in Pune from 16-18 February, 2016. The Summit is an initiative to provide a powerful business platform for consumer electronics and ICT brands to launch, develop and expand their network in the Indian sub-continent. Japnit Singh, Senior Director at Spire Research and Consulting, highlighted the perception of customers who purchase products through e-commerce websites as well as the experience of online retailers with online market place associations. Singh discussed research data and insights on customers’ with online purchases in the past six months and online retailers. The data was gleaned from telephonic surveys conducted (in December 2015) across six metropolitan cities, namely Delhi, Mumbai, Pune, Bangalore, Chandigarh and Jaipur. The survey focused on customers’ purchase habits, preferred price range and product