The Knowledge to Decide

Spire Research and Consulting was honored to be appointed as the Official Research Partner for the Challenge Iskandar Puteri triathlon – a Challenge family sports event that covers 44 full and half triathlons in 26 countries. The event was held on 23 September 2017 at Puteri Harbour Marina, Malaysia. Spire Malaysia conducted online and face-to-face surveys with 222 participants of the triathlon. 245 spectators from the fun and fit zone, Kids race as well as the popular 5km run were approached. The surveys collected information about their demographic profile, interest in sports brands, travel choices, socio-economic status and degree of awareness about the event. The event combined fitness with fun-packed activities such as Muay Thai, Floor Ball, Zumba, Street Soccer, Titan Games and a 90km Bike Course taking riders around the green city. https://www.spireresearch.com/newsroom/events/spire-chosen-as-official-research-partner-to-the-challenge-iskandar-puteri-tria

Spire Research and Consulting was honored to be appointed as the Official Research Partner for DiverseCity’s Kuala Lumpur (KL) International Arts Festival (KLIAF) 2017 – an ambitious program of performing and visual arts to showcase the diverse, complex, yet rich nuances of the country and its people. The event organizer, DiverseCity, along with Spire and the University of Nottingham, conducted a survey to draw out participant feedback and generate fact-based insights to improve the development of the arts landscape in Malaysia. Jeffrey Bahar (Regional Advisory, Deputy Chief Executive Officer), Yap Far Loon (Lead Consultant), Iqmal Roslin (Project Manager) and John Yam (Country Manager for Spire Malaysia) worked on the project. The KL International Arts Festival encompassed a range of concerts, performances, showcases and workshops from global artists in five genres: music, dance, theatre, literature and the visual arts, across 20 venues in Kuala Lumpur. To genera

Spire Research and Consulting was honored to be appointed as the Official Research Partner for the Challenge Iskandar Puteri triathlon – a sports event of the Challenge family that covers 44 full and half triathlons in 21 countries. The event was held on 13 August 2016 at Puteri Harbour Marina, Malaysia. Spire Malaysia conducted a total of 100 surveys which consisted of both online and face-to-face surveys with participants of the triathlon. Furthermore, the 200 spectators along the 5km run as well as with those at the fun and fit zone were also surveyed. The event blended fun elements with fitness. It included a host of fun-packed activities such as Zumba, Titan Games, Muay Thai, Floor Ball and Street Soccer. https://www.spireresearch.com/newsroom/events/spire-chosen-as-official-research-partner-to-the-challenge-iskandar-puteri-triathlon/

Spire was honored to be appointed as the Official Research Partner for the fifth consecutive year for the BMW Malaysian Open – an international tennis tournament sanctioned by the Women Tennis Association (WTA). The event was held from 29th February to 6th March 2016 at the Kuala Lumpur Golf and Country Club (KLGCC) in Kuala Lumpur, Malaysia. Along with the Lawn Tennis Association of Malaysia (LTAM), Spire was thrilled to be a part of this prestigious event, which hosted talented sportspersons such as Roberta Vinci, Elina Svitolina and Eugenie Bouchard. As the Official Research Partner, Spire’s Malaysia team aided organizers to improve event arrangements in the coming years by gathering fact-based insights from spectators. Spire’s regular participation in this international event showcases the quality and consistency of the research we provide. https://www.spireresearch.com/newsroom/events/spire-chosen-as-official-research-partner-to-the-bmw-malaysian-open-for-fifth-

Spire was honored to be appointed as the Official Research Partner of the BMW Malaysian Open for the fourth consecutive year. The 2015 BMW Malaysian Open – the sixth edition of the Malaysian Open – was held from 28 February to 8 March 2015 at the Royal Selangor Golf Club in Kuala Lumpur, Malaysia. The event gathered 13,815 spectators from across the region. Together with the Women’s Tennis Association (WTA) Tour and the Lawn Tennis Association of Malaysia (LTAM), Spire was thrilled to be a part of this prestigious event, which played host to talented sportspersons such as Caroline Wozniacki and Alexandra Dulgheru. As the Official Research Partner, Spire’s Malaysia team conducted a total of 500 survey interviews with the spectators and generated fact-based research insights aimed at improving the event arrangements in the coming years. Spire’s long-standing association with this world-class event attests to the quality of the research it has provided. https://www.sp

The retail and food & beverage (F&B) sectors contributed MYR 434 billion to Malaysia’s Gross Domestic Product (GDP) in 2013. In a bid to facilitate the contribution of franchising to retail growth, the Franchise International Malaysia 2014 Conference gathered industry professionals to share insights and explore opportunities within the local retail market. Jeffrey Bahar, Deputy Chief Executive Officer of Spire Research and Consulting, was amongst the guest speakers at the Franchise International Malaysia 2014 Conference held in Kuala Lumpur, Malaysia. In his presentation, Bahar emphasized the steady rise of Malaysia’s retail market. Malaysia had seen impressive economic growth compared to its Asian neighbours; registering 6.2% real GDP growth in Q1 2014, while Thailand, Vietnam, Singapore and Indonesia reported -0.6%, 4.9%, 5.1% and 5.6% GDP growth respectively. The retail sector had been a key contributor to this growth. The average Malaysian consumer still pr

The BMW Malaysian Open has carved a place in the tennis world’s calendar of key events. This year, it was held from 14 to 20 April 2014 at the Royal Selangor Golf Club in Kuala Lumpur, Malaysia. Spire was honored to be appointed as the Official Research Partner of the BMW Malaysian Open for the third consecutive year. In collaboration with the Women’s Tennis Association (WTA) Tour and the Lawn Tennis Association of Malaysia (LTAM), Spire was excited to be a partner to this global sporting event. It witnessed world-class players in action, including Karolina Pliskova, Hsieh Su Wei and Venus Williams. As the Official Research Partner, the Spire Malaysia team contributed its research expertise in developing fact-based insights from spectators, so as to aid the organizers in improving the event for the coming years. The Spire team was thrilled to be a part of this exciting tournament once again. https://www.spireresearch.com/newsroom/events/spire-appointed-official-research-