The recent spate of health scandals is encouraging Asian consumers to turn to natural, organic and herbal remedies in health and beauty. In 2013, 90% of urban female consumers in China preferred products made with natural ingredients. Furthermore, they are placing more trust in local products, due to the familiarity of Asian philosophies linked with balance and harmony. Greater awareness of environmental and food -borne toxins is also prompting Asian consumers to turn to natural and traditional health & wellness remedies. For instance in 2013, cosmetics brand Sulwhasoo launched a series of products in Malaysia that were formulated according to Korean philosophies of Sangseng; aimed at promoting harmony between body and mind. Are Asian consumers going back to the past and driving a niche market in wellness herbal remedies? https://www.spireresearch.com/newsroom/spirethoughts/asian-consumers-are-turning-back-to-natural-and-ancient-ingredients/