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Showing posts with the label Performance

Spire sponsors GBPIP’s Intellectual Property Summit Asia 2017 in Bangkok

Spire Research and Consulting sponsored the Global Brand Protection Innovation Programme’s (GBPIP) Intellectual Property Summit Asia 2017 held in Bangkok, Thailand from 14 to 15 December 2017. The Spire team shared our track record in brand protection performance management and consulting with event participants. The GBPIP summit aimed to study the global challenges manufacturers face from counterfeiters and look-alike products, discussing current and emerging best practices used to protect brands from unsafe imitations. Leon Perera, CEO of Spire Research and Consulting and Japnit Singh, Deputy CEO at Spire Research and Consulting attended the event to engage with event participants. They shared Spire’s extensive experience in the brand protection space, which includes counterfeit share measurement, brand protection program ROI measurement and anti-counterfeit consulting. https://www.spireresearch.com/newsroom/events/spire-sponsors-gbpips-intellectual-property-summit-as

Side Click: Selling to the subconscious mind

The mind has been compared to an iceberg. Many decisions are made in its unconscious recesses, beyond the reach of reason and consciousness. Will neuroscience help marketers and businesses connect with the subconscious mind of their audience? Should it? Though consumers are fairly conscious of their likes and dislikes, most of us do not know the factors influencing our decisions. With that in mind, neuroeconomics seeks to unlock the mystery and comprehend the hidden elements during decision-making. Marketers are now exploring this nascent field to measure subconscious cerebral data and use it to predict how consumers make choices. Neuro techniques can even help corporations better understand the dynamics of employee performance and nurture employee engagement. Entering the subconscious mind and taking a peek at the factors that influence our choices is not an easy feat. Two techniques have emerged: 1. lectroencephalography (EEG) Neuroscientists are using EEG t