Spire talks about effective branding at the Indonesia Digital Marketing Conference

On 30 November, Spire participated as a speaker at the Indonesia Digital Marketing Conference (IDMC) in Jakarta, Indonesia. Jeffrey Bahar, Deputy Chief Executive Officer, Spire Research and Consulting Group, shared his thoughts on how digital marketing can strengthen brands.

Jeffrey highlighted that Indonesia’s digital transformation space is valued at USD150 million in 2019. He argued that digital transformation strategies not only help in “post-sales” but are equally important at the “pre-sales stage.”

Jeffrey explained that business marketing consists of various pillars that connect the seller and provider with the consumer. Digital transformation for any product or service ensures proper visibility and new opportunities to grow the brand through various media.

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