The Knowledge to Decide

The ability to read e-books through smartphones is soon catching on. With less time on their hands – consumers constantly look for convenience for size and screen clarity. Recent research findings indicate that the percentage of e-book buyers – especially smartphone readers – surged from 30% in 2012 to 41% during the first quarter of 2015. This trend pushes publishers to engage readers in new ways by means of enhancing the mobile-reading experience. This year, Penguin Random House introduced free excerpts (of e-books) on Amtrak’s Acela Express trains. Moreover, Colleen Saidman Yee gave away her books – Yoga for Life – for free at Time Square’s yoga festival in New York in June. Are smartphones the future of digital reading? https://www.spireresearch.com/newsroom/spirethoughts/phone-reading-to-drive-books-sales/

As tech-savvy Indian tourists travel more, Wireless Fidelity (Wi-Fi) connectivity has become a “must-have.” According to a global survey, 33% of Indian respondents want free Wi-Fi as a standard service across hotels. A majority of Indians are avid smartphone users, which makes it important to have Wi-Fi accessibility while travelling. However back home, free public Wi-Fi hotspots are not available in India unlike other countries. This is a golden opportunity for Wi-Fi service providers. For instance, the Netherlands-based Nimbuzz – a cross platform aggregator for smartphones, tablets and personal computers – is eyeing India’s untapped public Wi-Fi domain. Moreover, some state governments are set to roll out more Wi-Fi hotspots to serve as a plus point for Wi-Fi service providers. Can India become Wi-Fi enabled across public hotspots? https://www.spireresearch.com/newsroom/spirethoughts/indians-demand-more-public-wi-fi-hotspots/