The Knowledge to Decide

Video games and movies have long been entertaining us with ever-more sophisticated and realistic computer-generated special effects. The latest trend in computer-generated experiences is Augmented Reality (AR), which is pulling graphics out of computer displays and television screens to integrate these into our real-world environment. With projected growth of 95 per cent a year from 2011, to reach revenues of USD5.2 billion in 2017, will AR succeed in blurring the line between the real and virtual user experience? What is AR? Simply put, Augmented Reality enables superimposition of computer generated data onto our direct experience of reality. It aims to enhance the user’s current awareness of reality by supplementing the real world with 3D virtual objects. The term – Augmented Reality – was originally coined in 1990 by former Boeing researcher Tom Caudell. The technology gradually spread to other platforms such as mobile applications in 2008. New AR mapping and social to

India’s e-tailing industry has the potential to grow from USD0.6 billion in 2012 to USD76 billion by 2021 – more than a hundredfold in 10 years. What do firms need to know about e-tailing in India to ride this wave of growth? India’s e-tailing industry India’s e-commerce market is projected to reach USD20 billion by 2015. By 2021, the projected growth would be a hundredfold, from USD0.6 billion in 2012 to USD76 billion. India’s e-tailing sector is booming, dominated by start-ups with backing from venture capital funds and driven by the younger generation. The sector’s growth as well as the rise in number of Internet users in India is attracting established players to enter the e-commerce business. Why is e-commerce booming? India’s e-commerce market is set to reach USD6 billion in 2015 with scope for more growth due to the growing Internet user population and increased usage of mobile phones. Some of the key factors behind this growth include: Rise in Internet user

The tongue is capable of discerning the taste of carbohydrates. Diet foods – containing artificial sweeteners but few carbs – are thus unsatisfying to many consumers. How can food manufacturers cash in on the ‘carbohydrate taste’? Tasting carbs Simple and complex carbohydrates, including sugars, are the body’s main source of energy. People tend to treat carbs as more of a necessity and “filler food” than a tasty treat. But a study conducted in 2014 suggests that the tongue senses the taste of carbohydrates in addition to the five conventional tastes (sweet, sour, salty, bitter and savoury). According to the study, when an individual consumes carbohydrates directly, there is a 30% increase in activity in the brain areas controlling movement and vision. Carbohydrates influence areas of the brain which are not affected by artificial sweeteners. The brain’s pleasure centers only light up when the tongue senses real carbohydrates instead of artificial sweeteners. Good news

On 28 September, Spire and Yamada Business Consulting (YBC) jointly held a breakfast seminar in Singapore to discuss emerging business opportunities in Asia facing Japanese firms. Leon Perera, Chief Executive Officer of Spire Research and Consulting, Japnit Singh, Deputy Chief Executive Officer at Spire; Yasuyuki (Luke) Kita, General Manager of YBC (Singapore) and Takuya Makimura, Manager of YBC (Singapore), addressed the session. Spire Singapore and YBC discussed emerging business opportunities in Asia for Japan Regional HQs. Seminar attendees, who were senior executives in Japanese, heard about how the Asian market can contribute substantially to the revenue of Japanese companies with regional headquarters in Singapore. The speakers talked about under-appreciated opportunities in Asia for Japanese companies. E-commerce will be an important pathway to access markets in Indonesia and India where complex channel structures have often proved forbidding to Japanese investors

On 23 September, Spire and Yamada Business Consulting (YBC) jointly held a breakfast seminar in Singapore to shed light on business opportunities in today’s dynamic Japan. Leon Perera, Chief Executive Officer of Spire Research and Consulting, Japnit Singh, Deputy Chief Executive Officer at Spire and Yasuyuki (Luke) Kita, General Manager of YBC (Singapore), addressed the session. Yamada Business Consulting recently acquired an 80% stake in the Spire Research and Consulting group. This acquisition gives Spire access to YBC’s extensive network of 5 offices and over 400 consultants in Japan to conduct research and advise clients on Japan market entry and growth. Spire Singapore and YBC discussed emerging business opportunities in Asia for Japan Regional HQs. Seminar attendees heard about how the Japan market can contribute substantially to the revenue of Singapore-based companies. The speakers talked about the macro-factors buoying Japan’s economic growth while also highlig