The Knowledge to Decide

Football has found yet another ttttttfan – this time in the form of Chinese President Xi Jinping, who hopes for China to lift the football World Cup in the future. Backing the growing interest in the sport, a real estate company – Evergrande – turned a rural southern China area into a Football School in Quingyuan, Guangdong, making it the largest football academy in the world at a cost of USD185 million. The 167-acre site has 50 pitches in addition to basketball, volleyball and tennis courts, a movie theater and swimming pool along with a gym, several canteens with even a library. It is home to 2,600 boys and 200 girls. A link up with Real Madrid means more than 20 Spanish coaches run sessions at the school alongside translators. Parents are even willing to pay up to USD9,200 a year – more than the average annual wage in China – with hopes pinned at their children to either make it to the national football team or play for Spanish clubs. Will China translate its

400 million Chinese consumers make online purchases and China’s e-commerce market is set to reach USD1.57 trillion by 2018, making it the world’s largest. As smartphone penetration continues to surge in Asia, online retail is evolving. Will mobile commerce become the dominant mode for online purchases in Asia? Japnit Singh, Senior Director at Spire Research and Consulting, shared his insights in China Daily – Asia Weekly. China’s e-commerce retail sales in 2015 increased by 42.1% to reach USD672 billion. This is equivalent to over 40% of global e-commerce retail sales. As the online retail experience continues to evolve, more purchases are made using smartphones. Growth factors responsible for this e-commerce boom include the rise in demand for imported products due to rising incomes, new online platforms and initiatives by the government. Cross-border consumer e-commerce added up to about USD40 billion (in 2015) – more than 6% of China’s consumer e-commerce in total.

China is set to open a government-sponsored ‘cloning park’ in early 2016, with a goal to produce 100,000 cloned cattle annually. This is because Chinese farmers are not able to meet market demand for beef cattle. Clones ensure a reliable and regular supply. Interestingly, a report highlights the average calorie intake of a person has increased from 1,863 to 3,074 calories – with a major chunk coming from animal calories. China’s meat demand coincides with a tax recommended by U.K. researchers on meat to deal with rising demand along with health and environmental issues that are synonymous with meat consumption and production. Will cloned meat be able to meet rising market demand? https://www.spireresearch.com/newsroom/spirethoughts/china-opts-for-cloned-cow-meat/

China emits about a third of global greenhouse gases. It is also home to 16 of the most polluted cities in the world. China’s Gross Domestic Product (GDP) growth dropped from 7.7% in 2013 to 7.4% in 2014. Will China fulfill its quest for clean air and sustain its economy? Leon Perera, Chief Executive Officer of Spire Research and Consulting, shared his insights in China Daily – Asia Weekly. It is not hard to see why China is so keen to implement counter measures to deal with air pollution. Only 8 out of 74 major cities in 2014 met the prescribed health air quality criteria. Moreover, 20 million cars were sold in 2013 – making China the world’s largest car market and adding to its toxic emission woes. Perera noted that the causes of pollution include rapid urbanization and industrialization. Furthermore, the nation burns coal on a large scale – an average of 2 million tons is consumed yearly to meet growing energy demand. The government’s five-year action plan will monitor

In 2014, the total number of outbound trips organized for Chinese tourists rose to 114 million, overtaking the U.S. as the world’s largest outbound market. Do-It-Yourself (DIY) trips have become popular among Chinese tourists. Most are keen on traveling to East Asian destinations. Although expenditure on skin care products is the highest, preference for Japanese electronics is not far behind. Tourists also prefer online platforms for their airline and hotel bookings. However, frequent fliers complain of language barrier, harsh weather conditions and lengthy Visa procedures. These are the findings from a survey conducted by strategic market research consultancy Spire Research and Consulting in May 2015. Spire’s survey of 100 tourists from Eastern China (across Shanghai, Zhejiang, and Jiangsu) – the most developed area in China with booming DIY travel – concentrated on preferred tourist destinations, shopping and expenditure patterns, DIY travel trends as well as challenges encount

Has China’s smartphone market reached its saturation point? As more consumers switch to touchscreen smartphones, growth in the market is becoming upgrade-oriented. Shipment volumes to China fell by 4% during the first quarter of 2015 with a total of 98.8 million devices shipped – the lowest in six years. This drop reflects the changing nature of the country’s smartphone market – most consumers already own a smartphone and will switch only if there is an upgrade. Industry players now rely on tech-savvy consumers who hit the stores right after an upgrade is launched. They must now focus on innovative ways of locking in their consumer pool to maintain sales figures. Will China’s smartphone market bounce back? https://www.spireresearch.com/newsroom/spirethoughts/chinas-smartphone-market-reaches-saturation-mode/

Shopping carnivals initiated by Chinese e-tailers are generating massive sales. China’s famous Cyber Monday (11 November) registered record sales of USD10 billion within 24 hours in 2014. Has China entered the age of digital payments? Spire Research and Consulting shared its insights, published on the US Consumer Electronics Association’s blog. Chinese e-commerce giants including Alibaba Group and JD.com offer huge discounts during such e-commerce shopping carnivals to propagate digital payment technology, to the massive acclaim of Chinese consumers. As China’s e-commerce market expands, third-party payment platforms lead the way. This space is dominated by Alipay (Alibaba), UnionPay, 99Bill and Tenpay (Tencent). The potential is evident from Alipay’s hike in transaction value to USD9 billion in 2014 in comparison to USD8 million in 2009. At the same time, payments are not only limited to the e-commerce realm but include mobile payments as well. These include E-wallet, re

Personal Cloud in China is expected to generate USD2.65 billion in revenues by 2017, growing 30.7%, on average, in the coming five years. With many players vying for a share of this huge market, what strategies will succeed? Spire Research and Consulting shared its insights, published on the US Consumer Electronics Association’s blog. With improved internet connectivity and increased usage of mobile phones, the personal Cloud is making headway in China’s consumer market. The factors driving this growth include the ever-rising demand for storage, seamless synchronization between multiple devices as well as demand for full-length HD videos, High-resolution images and collaborative projects. Most of the major global personal Cloud platforms are not accessible in Mainland China. However, three players have emerged as leaders in this Chinese space – Alibaba Group, Tencent and Baidu. Tencent is most popular with over 300 million users; where Baidu has about 200 million users follow

As a global manufacturing hub, China is now trying to break out into new, higher value-added product development. Is “Made in China” ready for a brand facelift? Spire Research and Consulting shared its insights, published on the US Consumer Electronics Association’s blog. China is emerging as the largest market for tablets and personal computers. Home-grown Chinese brands such as a Lenovo and Huawei have successfully gone global. Some of these Chinese brands are breaking the old ‘Made in China’ image and taking it to a whole new level. What factors bred this success? Several entrepreneurs have built distinct brand images to achieve global success based upon the founder’s vision of the future. Examples include Jack Ma of Alibaba Group, Robin Li of Baidu and Pony Ma of Tencent. Their zeal for excellence and innovation, as well as their colourful personalities, have helped them gain mindshare among consumers, both local and global. Many Chinese firms have proven to be experts

In contrast with the US and Europe, bargaining over prices is the norm in China’s small consumer electronics retailers. Spire Research and Consulting posted a commentary on how Western brands should sell their consumer electronics products in China, published on the US Consumer Electronics Association’s blog. Chinese adults spend an average of USD917 on consumer electronics, compared to USD483 in the US. Over 60 per cent of China’s population will continue to spend more on this category. In Chinese computer and consumer electronics retailers, bargaining is a common practice. This stands in contrast to the American and European norm, where consumers are used to fixed prices, whether at large retailers or e-tailers. This is due to the saturation of retailers in the Chinese market. These retailers sell high-end consumer electronic items such as laptops, cameras, tablets, mobile phones and so forth at negotiable prices. So how do western vendors keep up with the competition?

260 million used tires are dumped in landfills all over the world. These tires contaminate groundwater and create clouds of black grime when they ignite, releasing toxins into the atmosphere. IFW Recycling Corporation based in the U.S. sees these old tires as a clean, green and efficient source of fuel. The tires are gassed to result in usable diesel fuel. This does not cause pollution and creates by-products for further use such as distilled water, carbon black and ash. With China emerging as one of the world’s biggest polluters, its government is seeking alternatives to coal-fired electricity generation. This could be one of them. https://www.spireresearch.com/newsroom/spirethoughts/chinas-landfills-can-waste-be-turned-into-energy/

https://www.spireresearch.com/newsroom/spirethoughts/china-leads-the-way-with-eco-innovation/ China is starting to take a leading position in eco-innovation. This has been driven by the country’s large-scale efforts to address pressing environmental challenges, such as in the areas of air pollution and flood control. Many companies are lending support to this cause. For instance, the Beijing subway introduced special vending machines in May last year which reward commuters with discounts on their travel pass when they recycle plastic bottles. In the same year, Nike opened a concept store in Shanghai which was entirely constructed out of trash. The no-glue construction ensured that all materials could be reused in future. Is China ready to remap the path of eco-innovation?