Skip to main content

Spire speaks on Omni-channel strategies for Indonesian retailers



Spire was honored to participate in the Samsung Top Achiever Retailer (STAR) event held on 22 August, in Jakarta. Albertus Edy Rianto, Senior Manager, Spire Indonesia, shared his insights on the significance of Omni – channel strategies for mobile phone retailers.

Albertus discussed offline-to-online strategy, where multiple channels merge to help target customers across various channel platforms.

He elaborated that more than 80% of Indonesian mobile phone retail sales in 2020 will still occur at physical outlets. However, 71% of Indonesians browse online for a while prior to shopping at a physical store.

Factors that influence customers include better delivery conditions, storefront apps for better sales and even packaging.
As customers become more tech-savvy and demanding, more consideration will be given to innovative payment processes and browsing more than one channel to make a purchase.

As far as online purchases are concerned, 25% of customers still feel that the inability to touch and try a product in advance is a deterrent while 18% do not want to pay shipping cost.

Retailers still use both platforms to generate sales. For example, Adidas sells offline products through their website. Nonetheless, an Omni-channel strategy has the potential to unlock higher average transaction spend and increased profits from repeat customers.

Comments

Post a Comment

Popular posts from this blog

Express Pharma Magazine 16th to 30th November 2013 National

API manufacturers need to relook business processes to operate more efficiently                                                                                                                                                                                  
Post a Comment
Read more

A room-sized 3D printer?

Torbjørn Ludvigsen is a Swedish inventor whose company – Replicating Rapid Prototyper (RepRap) – is busy raising funds to develop the Hangprinter. This suspended 3D printer uses the walls and ceiling of a room as its “frame” and can be used to print furniture-sized objects in an entire room. While cable-driven 3D printers already exist, this 3D printer is different. It uses a frameless 3-D printing system which is cheaper to assemble – a mere USD250. It uses an entire house as a 3D printer frame and all parts of the suspended 3D printer are mounted on a single moving unit. The self-replicating machine is designed to manufacture a large fraction of its own parts. Will RepRap revolutionize the construction of low-cost buildings for developing nations? https://www.spireresearch.com/newsroom/spirethoughts/a-room-size-3d-printer/
Post a Comment
Read more

The Earthquake in Nepal jolts the economy

Nepal – one of the poorest countries in the world – had a rude awakening when a 7.8 magnitude earthquake struck on 25 April 2015. The impact was tragic. Casualties continue to rise, with immense damage to infrastructure. Will the nation be able to pick up the shattered pieces of its economy? Leon Perera, Chief Executive Officer of Spire Research and Consulting shared his insights in China Daily – Asia Weekly. With the estimated cost of rehabilitation set to hit USD5 billion – a quarter of the nation’s Gross Domestic Product (GDP) of USD20 billion in 2014 – the economic impact of the earthquake is massive. According to United Nation’s data, 8 million people are directly in the line of fire. Both agriculture – with well over 70% of the population employed in this sector – and tourism have been badly afflicted. Perera opined that the disaster will also impact the nation’s ability to grow and transport fresh food – the agricultural sector alone accounts for 38% of GDP. Moreover, ...
Post a Comment
Read more

Harnessing social innovation for Malaysia’s progress

The Social Impact Innovation Challenge by Berbudi Berganda – driven by Agensi Inovasi Malaysia (National Innovation Agency) – brought together individuals across Malaysia to scout for innovative solutions for Malaysia’s social development. Carried out over a period of 10 weeks, 12 finalists were shortlisted out of 300 entries using selection criteria that spanned three parameters – innovation, cost-effectiveness and sustainability. Yap Far Loon, Business Development Director, Telecommunication of Spire Research and Consulting, was among the Challenge panelists interviewed on BFM 89.9 (The Business Radio Station) for the Live and Learn show. He shared his views on how to measure impact of social innovation. This Social Impact Innovation Challenge strives to turn innovative ideas into realities. To explain the impact of social innovation, Far Loon uses a simple demand-supply model. Supply here refers to the finalists. Demand refers to the beneficiaries, such as people with low-inco...
Post a Comment
Read more

E-tailing set to grow in India

India’s e-commerce industry has recorded massive growth during the last five years. The factors contributing to this growth include increasing number of internet users, growing acceptability of online payments, availability of a cash on delivery option and favourable demographics. Will India’s e-commerce industry continue its growth trajectory? Spire Research and Consulting conducted a research study on India’s e-tailing industry among 300 Indian retailors in the apparel, consumer electronics and food sectors. The findings of the study were further published on Asahi Shimbun’s Japanese website. According to research findings, 91% of Indian companies in the apparel, consumer electronics and food sectors offer online shopping solutions to customers. The overwhelming take-up can be attributed to the introduction of online payment systems and developments in logistics infrastructure. Over 54% of the online businesses reported a growth of more than 20% in sales revenue post increasi...
Post a Comment
Read more