About Us

Spire Research and Consulting is a leading strategic market research consultancy in global emerging markets - the Asia-Pacific, Latin America, Middle East, Africa and Russia/CIS. Spire focuses on holistic research and consulting projects which integrate traditional customer research with knowledge of the broader business eco-system; supporting strategic decision-making for market growth and entry.

Spire was founded by Leon Perera and Koh Ee Mei. Spire’s management team works through its eight country offices, international advisors and local associates in over 30 countries to bring to each project the highest standards of research conceptualization, execution and delivery.

Spire has delivered over 1,000 market research and consulting projects for over 50 Global Fortune 1000 firms, and a number of leading Asia-based enterprises and Government agencies. Its research footprint spans 110 cities in over 30 countries.

Spire’s experience is largely skewed towards 12 key industry sectors, including Information and communications technology (ICT), Chemicals & Materials, Commodities, Healthcare equipment, Building & Construction Materials, Food & Beverage and Renewable Energy. Spire manages a broad range of projects from general market growth and market entry studies to business partner selection and marketing execution.

Spire has also worked with government agencies located in over 15 countries to support export promotion, foreign direct investment attraction and policy formulation programs.

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Spire Research and Consulting (India) Pvt Ltd

India is one of the most important and fastest-growing geographic zones for Spire. It has completed over 150 projects in India and South Asia, primarily for global Multi-Nationals and government agencies.

Many of Spire’s projects involve researching Indian companies who are potential business partners or acquisition targets for foreign firms.

Spire’s work has included support for market entry or re-entry strategies as well as growth plans for companies present in India. Industries that Spire India has handled include Automotive, Chemicals & Materials, Commodities, Construction & Building Materials, Food & Beverage, Government, Industrial Engineering, Information & Communications, Technology, Life Sciences, Logistics, Power Generation and Renewable Energy. Spire has conducted research in more than 20 key towns and cities located in over 10 states across India.

Merger agreement with YAMADA Consulting Group

Spire is proud to announce its merger with YAMADA Consulting Group Co., Ltd. (YCG) - a subsidiary of JASDAQ, a leading independent consulting group in Japan. The merger, effective from 15 April 2016, makes Spire part of a much larger and publicly listed corporate group, which is expected to create more access to new consulting solutions, economies of scale, investment resources and synergistic business development possibilities.

YCG acquired an 80 per cent stake in Spire Research and Consulting Pte Ltd, the parent company for the Spire Research and Consulting group of companies. Leon Perera, the co-founder of Spire, will continue to serve as the CEO of the group, retaining a 20 per cent stake.

With the merger, the Spire Research and Consulting brand becomes the global brand for YCG outside of Japan.

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India ranks among the world’s top compact SUV markets!

India overtook Japan in 2017 as the third largest manufacturer of compact SUVs. Big players such as Renault, Mahindra & Mahindra, Ford Motor, Hyundai Motor, Maruti Suzuki and other SUV manufacturers sold 457,698 compact SUVs in 2017 – over four times the unit sales in 2015, at 107,634. While 2016 saw shrinking sales for this vehicle category in China and the USA, sales in India grew nearly 50% from 307,365 units in 2016. Will India overtake China as the world’s largest compact SUV market? For more information, click here.

A room-sized 3D printer?

Torbjørn Ludvigsen is a Swedish inventor whose company – Replicating Rapid Prototyper (RepRap) – is busy raising funds to develop the Hangprinter. This suspended 3D printer uses the walls and ceiling of a room as its “frame” and can be used to print furniture-sized objects in an entire room. While cable-driven 3D printers already exist, this 3D printer is different. It uses a frameless 3-D printing system which is cheaper to assemble – a mere USD250. It uses an entire house as a 3D printer frame and all parts of the suspended 3D printer are mounted on a single moving unit. The self-replicating machine is designed to manufacture a large fraction of its own parts. Will RepRap revolutionize the construction of low-cost buildings for developing nations? https://www.spireresearch.com/newsroom/spirethoughts/a-room-size-3d-printer/

Chocolate scent to increase book sales

Retailers might just use chocolate scent to induce shoppers to linger on in their bookstores to boost sales. Researchers in Belgium discovered that potential customers are more likely to end up with purchases if the store is filled with the scent of chocolate. Such pleasant scents can improve the store environment and lead the customers to explore stores more; often resulting in purchases. Marketers could strategize by exploring different scents to lure customers. The scents used should correspond to the products on sale for more impact. For instance, a surf shop can consider having the scent of the salty smell of the sea to provide its customers a whole new shopping experience. Which scent are you most drawn to?

How will policies affect the construction industry?

- Mr. Japnit Singh, Senior Director, Singapore and India, Spire Research and Consulting India, as the world’s seventh largest country by area and second biggest by population, is one of the most dynamically growing, but largely untapped construction equipment markets. From 2013 to 2020, it is estimated to grow six times to a size of USD20 billion to USD25 billion. The Planning Commission, Government of India, jointly with the Indian construction industry has set up Construction Industry Development Council (CIDC) to take up activities for the development of the Indian construction industry. The Council, for the first time in the country, provides the impetus and organizational infrastructure to raise quality levels across the industry. This helps to secure wider appreciation of the interests of construction business by the government, industry and peer groups in society. CIDC is a change agent to accelerate a process of self-reform that should enable the industry...

Zapping away viruses

A new germ-zapping robot manufactured by Xenex in the U.S. could emerge as a saviour against deadly viruses like Ebola. It uses pulses of high-intensity, high-energy ultra-violet rays to crack bacterial cell walls and kill virus-afflicting pathogens. It has been successfully tested on 22 different microorganisms – destroying viruses similar to Ebola. Standing at 5 feet and bearing the nickname “Saul”, the ultra-violet rays it emits are 25,000 times brighter than fluorescent lights and can kill pathogens that are generally missed by the naked eye. A few surgical teams in the United States have been trained to use this technology on Ebola patients. According to research, hospitals with access to this technology have been able to bring down general infection rates by 60%. It is already being used in 250 hospitals. Can such technology breakthroughs arrest global pandemics in the 21st century? https://www.spireresearch.com/newsroom/spirethoughts/zapping-away-viruses/

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