About Us

Spire Research and Consulting is a leading strategic market research consultancy in global emerging markets - the Asia-Pacific, Latin America, Middle East, Africa and Russia/CIS. Spire focuses on holistic research and consulting projects which integrate traditional customer research with knowledge of the broader business eco-system; supporting strategic decision-making for market growth and entry.

Spire was founded by Leon Perera and Koh Ee Mei. Spire’s management team works through its eight country offices, international advisors and local associates in over 30 countries to bring to each project the highest standards of research conceptualization, execution and delivery.

Spire has delivered over 1,000 market research and consulting projects for over 50 Global Fortune 1000 firms, and a number of leading Asia-based enterprises and Government agencies. Its research footprint spans 110 cities in over 30 countries.

Spire’s experience is largely skewed towards 12 key industry sectors, including Information and communications technology (ICT), Chemicals & Materials, Commodities, Healthcare equipment, Building & Construction Materials, Food & Beverage and Renewable Energy. Spire manages a broad range of projects from general market growth and market entry studies to business partner selection and marketing execution.

Spire has also worked with government agencies located in over 15 countries to support export promotion, foreign direct investment attraction and policy formulation programs.

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Spire Research and Consulting (India) Pvt Ltd

India is one of the most important and fastest-growing geographic zones for Spire. It has completed over 150 projects in India and South Asia, primarily for global Multi-Nationals and government agencies.

Many of Spire’s projects involve researching Indian companies who are potential business partners or acquisition targets for foreign firms.

Spire’s work has included support for market entry or re-entry strategies as well as growth plans for companies present in India. Industries that Spire India has handled include Automotive, Chemicals & Materials, Commodities, Construction & Building Materials, Food & Beverage, Government, Industrial Engineering, Information & Communications, Technology, Life Sciences, Logistics, Power Generation and Renewable Energy. Spire has conducted research in more than 20 key towns and cities located in over 10 states across India.

Merger agreement with YAMADA Consulting Group

Spire is proud to announce its merger with YAMADA Consulting Group Co., Ltd. (YCG) - a subsidiary of JASDAQ, a leading independent consulting group in Japan. The merger, effective from 15 April 2016, makes Spire part of a much larger and publicly listed corporate group, which is expected to create more access to new consulting solutions, economies of scale, investment resources and synergistic business development possibilities.

YCG acquired an 80 per cent stake in Spire Research and Consulting Pte Ltd, the parent company for the Spire Research and Consulting group of companies. Leon Perera, the co-founder of Spire, will continue to serve as the CEO of the group, retaining a 20 per cent stake.

With the merger, the Spire Research and Consulting brand becomes the global brand for YCG outside of Japan.

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QE program unveiled for Eurozone

The European Central Bank (ECB) recently took a policy leap by launching its own Quantitative Easing (QE) program – a bond purchasing policy to inject new money to revive the Eurozone’s economy. Will it work? Leon Perera, Chief Executive Officer of Spire Research and Consulting shared his insights in The Business Times – Views from the top section on the effectiveness of the QE program. With the launch of the QE program, the ECB hopes to boost economic growth and check deflation. This will be achieved through the purchase of both government and private sector bonds worth €60 billion from March 2015 until September 2016. Perera commented that, while better than nothing, the ECB’s QE program is small in comparison with the scale of the problem facing Europe. It will most likely have to be increased and sustained for some time before any results are seen. Moreover, the ECB runs the risk of trading short-term quantity for long-term quality of growth. This is due to the reduced ...

Bangladesh – A journey from poverty to development

Equivalent to the combined population of the Netherlands, Germany and France, Bangladesh is home to 160 million people. Although it is ranked as one of the world’s poorest of the 10 most populous countries, its economy grew by 7.1 per cent in 2016, a 30 year record. The country is starting to attract the attention of global companies. Can Bangladesh make poverty history? The story so far Bangladesh’s recent economic upturn is attributed to two major factors: its robust NGO sector and its thriving garment manufacturing industry. Bangladesh exported over USD26 billion in clothing, second only to China. Bangladesh gained independence from Pakistan in 1971 after a devastating war. Just prior to the war, in 1970, a massive cyclone had hit the nation, killing thousands. Today Bangladesh’s GDP per person is USD1,538 in comparison to Pakistan’s at about USD1,470 in June 2016. Some analysts assess that Bangladesh has the potential to emerge as the 23rd largest economy in ...

IT investments to pour into India’s healthcare sector

India’s IT association Nasscom and GE Healthcare have forged a strategic partnership to co-create solutions for healthcare challenges through digital applications, remote and connected care among others. The partnership aims to provide cheaper, faster and more effective solutions for treating diseases while revolutionizing the relationship between medical professionals and patients to empower patients. Will tech investments digitalize healthcare in India? Get more information : https://www.spireresearch.com/newsroom/spirethoughts/it-investments-to-pour-into-indias-healthcare-sector/

China leads e-commerce growth through smartphones

400 million Chinese consumers make online purchases and China’s e-commerce market is set to reach USD1.57 trillion by 2018, making it the world’s largest. As smartphone penetration continues to surge in Asia, online retail is evolving. Will mobile commerce become the dominant mode for online purchases in Asia? Japnit Singh, Senior Director at Spire Research and Consulting, shared his insights in China Daily – Asia Weekly. China’s e-commerce retail sales in 2015 increased by 42.1% to reach USD672 billion. This is equivalent to over 40% of global e-commerce retail sales. As the online retail experience continues to evolve, more purchases are made using smartphones. Growth factors responsible for this e-commerce boom include the rise in demand for imported products due to rising incomes, new online platforms and initiatives by the government. Cross-border consumer e-commerce added up to about USD40 billion (in 2015) – more than 6% of China’s consumer e-commerce in total. ...

Spire talks about retail trends at International Franchise Conference 2018

Spire Research and Consulting group’s Deputy Chief Executive Officer Jeffrey Bahar was honored to be a guest speaker at the International Franchise Conference 2018. The conference was held on 21 April 2018 in Kuala Lumpur, organized by the Malaysian Franchise Association. Jeffrey Bahar shared insights on the growth of the regional retail industry, focusing on key trends and the attractiveness of various emerging markets across Asia. With global retail sales set to rise from USD25 trillion in 2018 to USD28 trillion in 2020, the Asia Pacific is expected to record USD10 trillion in retail sales by the end of 2018. Bahar highlighted that Asian players were also among the top 250 global retailers in 2016, with China’s e-commerce player JD.com and Japan’s retailer Seven & I Holdings at the 28th and 20th rankings respectively. With technology development, urbanization and the rise in working women, customers are demanding more innovative services, and retailers ar...

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