About Us

Spire Research and Consulting is a leading strategic market research consultancy in global emerging markets - the Asia-Pacific, Latin America, Middle East, Africa and Russia/CIS. Spire focuses on holistic research and consulting projects which integrate traditional customer research with knowledge of the broader business eco-system; supporting strategic decision-making for market growth and entry.

Spire was founded by Leon Perera and Koh Ee Mei. Spire’s management team works through its eight country offices, international advisors and local associates in over 30 countries to bring to each project the highest standards of research conceptualization, execution and delivery.

Spire has delivered over 1,000 market research and consulting projects for over 50 Global Fortune 1000 firms, and a number of leading Asia-based enterprises and Government agencies. Its research footprint spans 110 cities in over 30 countries.

Spire’s experience is largely skewed towards 12 key industry sectors, including Information and communications technology (ICT), Chemicals & Materials, Commodities, Healthcare equipment, Building & Construction Materials, Food & Beverage and Renewable Energy. Spire manages a broad range of projects from general market growth and market entry studies to business partner selection and marketing execution.

Spire has also worked with government agencies located in over 15 countries to support export promotion, foreign direct investment attraction and policy formulation programs.

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Spire Research and Consulting (India) Pvt Ltd

India is one of the most important and fastest-growing geographic zones for Spire. It has completed over 150 projects in India and South Asia, primarily for global Multi-Nationals and government agencies.

Many of Spire’s projects involve researching Indian companies who are potential business partners or acquisition targets for foreign firms.

Spire’s work has included support for market entry or re-entry strategies as well as growth plans for companies present in India. Industries that Spire India has handled include Automotive, Chemicals & Materials, Commodities, Construction & Building Materials, Food & Beverage, Government, Industrial Engineering, Information & Communications, Technology, Life Sciences, Logistics, Power Generation and Renewable Energy. Spire has conducted research in more than 20 key towns and cities located in over 10 states across India.

Merger agreement with YAMADA Consulting Group

Spire is proud to announce its merger with YAMADA Consulting Group Co., Ltd. (YCG) - a subsidiary of JASDAQ, a leading independent consulting group in Japan. The merger, effective from 15 April 2016, makes Spire part of a much larger and publicly listed corporate group, which is expected to create more access to new consulting solutions, economies of scale, investment resources and synergistic business development possibilities.

YCG acquired an 80 per cent stake in Spire Research and Consulting Pte Ltd, the parent company for the Spire Research and Consulting group of companies. Leon Perera, the co-founder of Spire, will continue to serve as the CEO of the group, retaining a 20 per cent stake.

With the merger, the Spire Research and Consulting brand becomes the global brand for YCG outside of Japan.

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The Philippines - Asia's next economic powerhouse

The Philippines is emerging as one of Asia’s most dynamic economies, with a forecasted growth rate of 6.9 per cent in 2018 driven by investment and private consumption. The economy recorded growth of over 6 per cent in 2017, for the sixth straight year, thanks to buoyant government spending, exports and a recovery in the agricultural sector. Will this Southeast Asian tiger be able to maintain its momentum? A growing economy While advanced economies like the United States, Europe and Japan are growing at slow rate, a number of emerging economies like the Philippines continue to surge ahead. With annual growth expected to reach 6.9 per cent by 2018, the Philippines now ranks as the 10th fastest growing economy globally. Owing to strong domestic demand and government projects, the country’s economy is on the rise. The government’s expansionary fiscal policy has aided capital formation and credit growth, whereas low inflation has strengthened private consumption. Path...

Flexibility – The pathway to female advancement in the workplace

In today’s world, many women wear two hats – as care-givers in the home and as breadwinners in the workplace. Many professional women aspire to develop their careers in the same way as men. Why then do so few women hold the position of CEO in large organizations? Spire Research and Consulting conducted a pro bono survey among women executives in China, Malaysia and India to understand the aspirations of professional women, the career impediments they face and what they feel should be done to overcome them. Our findings were published in the Japanese media: Yomiuri News, Yahoo News Japan, JChere News, Mynavi News, Shogakkan Biz Lady, Antenna, Livedoor, Excite and Ameba. https://www.spireresearch.com/newsroom/media/flexibility-the-pathway-to-female-advancement-in-the-workplace/ The world is witnessing a dramatic social change that is still incomplete. Today’s women are more likely to hold a paid job and enjoy more economic freedom than women in previous generations. But this change...

Will the tech sector create new employment opportunities for persons with disabilities?

One billion people, or 15 per cent of the world’s population, are people with disabilities. The employment rate of working age Americans with disabilities in 2016 was 36 per cent, versus 79 per cent for those without disabilities. Tech giants are in favor of employing people with autism because of their ability to focus on details and identify patterns useful for cyber-security. Will the tech sector create new employment opportunities for persons with disabilities? Read more : https://www.spireresearch.com/newsroom/spirethoughts/will-the-tech-sector-create-new-employment-opportunities-for-persons-with-disabilities/

Spirethoughts: Saving India’s farmers

Rural farming in India could benefit immensely from solar energy, as farmers can use water pumps that are powered by solar panels to irrigate farms; balancing out the electricity provided for urban dwellers in the process. This is crucial as approximately 18 million of the country’s 25 million water pump sets are linked to the national electric grid. To address the nation’s power shortage, a joint-venture will be formed between six state-owned companies in Mumbai, including Bharat Heavy Electricals Ltd and Power Grid Corporation of India Ltd, to build a 4-gigawatt solar photovoltaic farm by the end of 2016. The price would be INR10 cheaper than the lowest power bid in India. Once the government grant has been received, this would change the way clean energy is generated; providing light through solar energy to 70 percent of the population residing in the urban areas. Is solar energy becoming a transformative resource for rural farmers? http://www.spireresearch.com/ne...

Android market in India

- Saurabh Sharma, Country Manager, Spire Research and Consulting India can easily be considered as an Android country since 91% of its market share belongs to devices using Google’s mobile operating system. It is an open-source, Linux-based operating system designed specifically for smartphones and computer tablets. This facilitates easy accessibility for programmers to provide enhanced services as well as improve the core functionality of the device. According to statistics, the Android platform has breached 80% market share globally in the third quarter of 2013. With 40 million smartphones in the country, Indian users have an easy access to smartphones to stay connected online. With more consumers wanting to get their hands on smartphones and computer tablets, this has unsurprisingly pushed for the dominance of Androids across markets. Moreover, Androids is adopted by all major smartphone players in India – local players such as Karbonn and Micromax, as we...

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