About Us

Spire Research and Consulting is a leading strategic market research consultancy in global emerging markets - the Asia-Pacific, Latin America, Middle East, Africa and Russia/CIS. Spire focuses on holistic research and consulting projects which integrate traditional customer research with knowledge of the broader business eco-system; supporting strategic decision-making for market growth and entry.

Spire was founded by Leon Perera and Koh Ee Mei. Spire’s management team works through its eight country offices, international advisors and local associates in over 30 countries to bring to each project the highest standards of research conceptualization, execution and delivery.

Spire has delivered over 1,000 market research and consulting projects for over 50 Global Fortune 1000 firms, and a number of leading Asia-based enterprises and Government agencies. Its research footprint spans 110 cities in over 30 countries.

Spire’s experience is largely skewed towards 12 key industry sectors, including Information and communications technology (ICT), Chemicals & Materials, Commodities, Healthcare equipment, Building & Construction Materials, Food & Beverage and Renewable Energy. Spire manages a broad range of projects from general market growth and market entry studies to business partner selection and marketing execution.

Spire has also worked with government agencies located in over 15 countries to support export promotion, foreign direct investment attraction and policy formulation programs.

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Spire Research and Consulting (India) Pvt Ltd

India is one of the most important and fastest-growing geographic zones for Spire. It has completed over 150 projects in India and South Asia, primarily for global Multi-Nationals and government agencies.

Many of Spire’s projects involve researching Indian companies who are potential business partners or acquisition targets for foreign firms.

Spire’s work has included support for market entry or re-entry strategies as well as growth plans for companies present in India. Industries that Spire India has handled include Automotive, Chemicals & Materials, Commodities, Construction & Building Materials, Food & Beverage, Government, Industrial Engineering, Information & Communications, Technology, Life Sciences, Logistics, Power Generation and Renewable Energy. Spire has conducted research in more than 20 key towns and cities located in over 10 states across India.

Merger agreement with YAMADA Consulting Group

Spire is proud to announce its merger with YAMADA Consulting Group Co., Ltd. (YCG) - a subsidiary of JASDAQ, a leading independent consulting group in Japan. The merger, effective from 15 April 2016, makes Spire part of a much larger and publicly listed corporate group, which is expected to create more access to new consulting solutions, economies of scale, investment resources and synergistic business development possibilities.

YCG acquired an 80 per cent stake in Spire Research and Consulting Pte Ltd, the parent company for the Spire Research and Consulting group of companies. Leon Perera, the co-founder of Spire, will continue to serve as the CEO of the group, retaining a 20 per cent stake.

With the merger, the Spire Research and Consulting brand becomes the global brand for YCG outside of Japan.

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Spire Client Entertainment Night December 2019

Spire Singapore hosted its third client entertainment event of the year. Business associates, partners and clients joined the Spire team for the dinner reception followed by the movie screening of “Star Wars: The Rise of Skywalker (Episode IX)”- the much awaited last movie in the Star Wars saga. The final installment in the Star Wars saga revolved around the epic battle between Jedi and Sith. The movie featured most of the key characters from the earlier Episodes 4 to 6. The highly awaited Star Wars final chapter, delectable food and even better company made for a great evening. Read more: https://www.spireresearch.com/newsroom/events/spire-client-entertainment-night-december-2019/

Digital technology set to boost corporate productivity

The demand for digital technology is on the rise. How are industry players catering to changing technology needs? Jeffrey Bahar, Deputy Chief Executive Officer of Spire Research and Consulting, shared his insights in Kompas – Mega Bazaar – a leading newspaper in Indonesia. Digital technology enhances the way we work. In the digital realm, productivity takes precedence – especially in the corporate segment. Technology and features that accompany a device are always changing, encouraging innovations along the way. Bahar opined that IT spending worldwide is about 2-3% of the total revenue of all of the companies in the world. The banking and financial industry in Indonesia has a higher level of IT spending when compared to the average in other industries. This is where Lenovo – the number one PC manufacturer globally – seems to understand the changing demands from society. It constantly innovates – with its latest edition in the multimode devices under the business segment. ...

India Is Well-Poised to Lead the Global API Industry

Despite the uncertain global economic climate, the growth momentum for generic drug spending will continue says Catherine Tang, Biomedical industry practice leader for the Spire Research and Consulting. Its share of total drug spending is set to increase. Demand growth, primarily from emerging markets, is being accelerated by healthcare reforms in the major developed markets of USA and Europe; as well as impending patent cliffs, where some USD 75 billion worth of drugs go off patent between 2012 and 2015. This presents new potential for manufacturers of API and drug intermediates (active pharmaceutical ingredients and excipient components used in generic formulations) in India. India is well-poised in the global API industry, but headwinds from higher export barriers and increased pharma co-vigilance are major threats that will inevitably raise production costs and erode margins. To retain its pole position in the competitive generic market and claim blue sky space, API ma...

Walmart nails deal with Flipkart

In the e-commerce sector’s biggest deal yet, retail giant Walmart paid USD16 billion to acquire a 77% stake in Flipkart – one of India’s most successful e-tailers. With India’s e-commerce sector set to grow four times by 2023, Walmart is looking at supporting Flipkart’s ambition to become a publicly-listed subsidiary in the future. However, the revenue growth rate for Flipkart in 2016-17 was only 29%, a far cry from the 50% growth rate of the previous year. Will Walmart’s deal with Flipkart create an Indian Taobao? Read here more: https://www.spireresearch.com/newsroom/spirethoughts/walmart-nails-deal-with-flipkart/

Android market in India

- Saurabh Sharma, Country Manager, Spire Research and Consulting India can easily be considered as an Android country since 91% of its market share belongs to devices using Google’s mobile operating system. It is an open-source, Linux-based operating system designed specifically for smartphones and computer tablets. This facilitates easy accessibility for programmers to provide enhanced services as well as improve the core functionality of the device. According to statistics, the Android platform has breached 80% market share globally in the third quarter of 2013. With 40 million smartphones in the country, Indian users have an easy access to smartphones to stay connected online. With more consumers wanting to get their hands on smartphones and computer tablets, this has unsurprisingly pushed for the dominance of Androids across markets. Moreover, Androids is adopted by all major smartphone players in India – local players such as Karbonn and Micromax, as we...

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