About Us

Spire Research and Consulting is a leading strategic market research consultancy in global emerging markets - the Asia-Pacific, Latin America, Middle East, Africa and Russia/CIS. Spire focuses on holistic research and consulting projects which integrate traditional customer research with knowledge of the broader business eco-system; supporting strategic decision-making for market growth and entry.

Spire was founded by Leon Perera and Koh Ee Mei. Spire’s management team works through its eight country offices, international advisors and local associates in over 30 countries to bring to each project the highest standards of research conceptualization, execution and delivery.

Spire has delivered over 1,000 market research and consulting projects for over 50 Global Fortune 1000 firms, and a number of leading Asia-based enterprises and Government agencies. Its research footprint spans 110 cities in over 30 countries.

Spire’s experience is largely skewed towards 12 key industry sectors, including Information and communications technology (ICT), Chemicals & Materials, Commodities, Healthcare equipment, Building & Construction Materials, Food & Beverage and Renewable Energy. Spire manages a broad range of projects from general market growth and market entry studies to business partner selection and marketing execution.

Spire has also worked with government agencies located in over 15 countries to support export promotion, foreign direct investment attraction and policy formulation programs.

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Spire Research and Consulting (India) Pvt Ltd

India is one of the most important and fastest-growing geographic zones for Spire. It has completed over 150 projects in India and South Asia, primarily for global Multi-Nationals and government agencies.

Many of Spire’s projects involve researching Indian companies who are potential business partners or acquisition targets for foreign firms.

Spire’s work has included support for market entry or re-entry strategies as well as growth plans for companies present in India. Industries that Spire India has handled include Automotive, Chemicals & Materials, Commodities, Construction & Building Materials, Food & Beverage, Government, Industrial Engineering, Information & Communications, Technology, Life Sciences, Logistics, Power Generation and Renewable Energy. Spire has conducted research in more than 20 key towns and cities located in over 10 states across India.

Merger agreement with YAMADA Consulting Group

Spire is proud to announce its merger with YAMADA Consulting Group Co., Ltd. (YCG) - a subsidiary of JASDAQ, a leading independent consulting group in Japan. The merger, effective from 15 April 2016, makes Spire part of a much larger and publicly listed corporate group, which is expected to create more access to new consulting solutions, economies of scale, investment resources and synergistic business development possibilities.

YCG acquired an 80 per cent stake in Spire Research and Consulting Pte Ltd, the parent company for the Spire Research and Consulting group of companies. Leon Perera, the co-founder of Spire, will continue to serve as the CEO of the group, retaining a 20 per cent stake.

With the merger, the Spire Research and Consulting brand becomes the global brand for YCG outside of Japan.

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Nursing homes for the elderly in Korea

As an elderly person, living alone in Korea is difficult. What options do senior citizens have for nursing home facilities? Dr. Justin Lee, Managing Director of Spire Research and Consulting, South Korea shared his thoughts on Korea’s JoongAng Ilbo news portal. Korea now has 3,316 nursing homes and 1,500 specialized elderly hospitals nation-wide. The need for specialised elderly care in Korea is on a gradual rise, as those with health complications cannot live independently. At present, senior citizens with grade ratings of 1 or 2 for long term care under the Long-Term Care Insurance scheme are entitled to use these public nursing home facilities. Dr. Lee opined that paying more does not necessarily mean a better nursing home. Costs in public nursing homes are not consistently higher than those in private ones. Within the public nursing homes, the cost variation is minimal regardless of their management quality as public nursing homes need to abide by set government gui...

Spire Client Entertainment Night December 2019

Spire Singapore hosted its third client entertainment event of the year. Business associates, partners and clients joined the Spire team for the dinner reception followed by the movie screening of “Star Wars: The Rise of Skywalker (Episode IX)”- the much awaited last movie in the Star Wars saga. The final installment in the Star Wars saga revolved around the epic battle between Jedi and Sith. The movie featured most of the key characters from the earlier Episodes 4 to 6. The highly awaited Star Wars final chapter, delectable food and even better company made for a great evening. Read more: https://www.spireresearch.com/newsroom/events/spire-client-entertainment-night-december-2019/

Zapping away viruses

A new germ-zapping robot manufactured by Xenex in the U.S. could emerge as a saviour against deadly viruses like Ebola. It uses pulses of high-intensity, high-energy ultra-violet rays to crack bacterial cell walls and kill virus-afflicting pathogens. It has been successfully tested on 22 different microorganisms – destroying viruses similar to Ebola. Standing at 5 feet and bearing the nickname “Saul”, the ultra-violet rays it emits are 25,000 times brighter than fluorescent lights and can kill pathogens that are generally missed by the naked eye. A few surgical teams in the United States have been trained to use this technology on Ebola patients. According to research, hospitals with access to this technology have been able to bring down general infection rates by 60%. It is already being used in 250 hospitals. Can such technology breakthroughs arrest global pandemics in the 21st century? https://www.spireresearch.com/newsroom/spirethoughts/zapping-away-viruses/

Blockchain technology is set to hit retail sector

Blockchain is set to go beyond financial services and affect all sectors, especially retail. Blockchain enables a decentralized digital ledger to record information and transactions on a shared online network. In Australia, this technology will soon enable consumers to scan a product and check the actual journey from farm to store shelf, alongside product quality. Can the internet of things plus Blockchain revolutionize retail supply chains? https://www.spireresearch.com/newsroom/spirethoughts/blockchain-technology-is-set-to-hit-retail-sector/

Japan’s appetite for mergers and acquisitions abroad

The overall Mergers & Acquisitions (M&A) activity of Japanese firms continues to grow and overseas M&A deals are in the spotlight. In 2016, Japan’s outbound M&A activity exceeded USD100 billion, the second highest historic level and a 15% increase over 2015. Will Japan continue to tap into international markets in search of growth and sustainability? Growing M&A activity A low economic growth rate and a shrinking population shocked Japan’s business leaders into changing their outlook, prioritizing growth through overseas market development. And M&A was seen as the fastest way to achieve that. Significant cross-border M&A activity is a relatively recent phenomenon in Japan. Japanese M&A volume was robust in 2016, amounting to USD198 billion in total transaction value. Cross-border M&A did well, accounting for 57 per cent of total M&A deals in 2016, up from 45 per cent in 2011. Beginning in 2006, Japan’s cross-border M&A vo...

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