About Us

Spire Research and Consulting is a leading strategic market research consultancy in global emerging markets - the Asia-Pacific, Latin America, Middle East, Africa and Russia/CIS. Spire focuses on holistic research and consulting projects which integrate traditional customer research with knowledge of the broader business eco-system; supporting strategic decision-making for market growth and entry.

Spire was founded by Leon Perera and Koh Ee Mei. Spire’s management team works through its eight country offices, international advisors and local associates in over 30 countries to bring to each project the highest standards of research conceptualization, execution and delivery.

Spire has delivered over 1,000 market research and consulting projects for over 50 Global Fortune 1000 firms, and a number of leading Asia-based enterprises and Government agencies. Its research footprint spans 110 cities in over 30 countries.

Spire’s experience is largely skewed towards 12 key industry sectors, including Information and communications technology (ICT), Chemicals & Materials, Commodities, Healthcare equipment, Building & Construction Materials, Food & Beverage and Renewable Energy. Spire manages a broad range of projects from general market growth and market entry studies to business partner selection and marketing execution.

Spire has also worked with government agencies located in over 15 countries to support export promotion, foreign direct investment attraction and policy formulation programs.

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Spire Research and Consulting (India) Pvt Ltd

India is one of the most important and fastest-growing geographic zones for Spire. It has completed over 150 projects in India and South Asia, primarily for global Multi-Nationals and government agencies.

Many of Spire’s projects involve researching Indian companies who are potential business partners or acquisition targets for foreign firms.

Spire’s work has included support for market entry or re-entry strategies as well as growth plans for companies present in India. Industries that Spire India has handled include Automotive, Chemicals & Materials, Commodities, Construction & Building Materials, Food & Beverage, Government, Industrial Engineering, Information & Communications, Technology, Life Sciences, Logistics, Power Generation and Renewable Energy. Spire has conducted research in more than 20 key towns and cities located in over 10 states across India.

Merger agreement with YAMADA Consulting Group

Spire is proud to announce its merger with YAMADA Consulting Group Co., Ltd. (YCG) - a subsidiary of JASDAQ, a leading independent consulting group in Japan. The merger, effective from 15 April 2016, makes Spire part of a much larger and publicly listed corporate group, which is expected to create more access to new consulting solutions, economies of scale, investment resources and synergistic business development possibilities.

YCG acquired an 80 per cent stake in Spire Research and Consulting Pte Ltd, the parent company for the Spire Research and Consulting group of companies. Leon Perera, the co-founder of Spire, will continue to serve as the CEO of the group, retaining a 20 per cent stake.

With the merger, the Spire Research and Consulting brand becomes the global brand for YCG outside of Japan.

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FIFA World Cup 2018 holds lessons for successful team building

The FIFA World Cup 2018 is widely seen as one of the best World Cups in recent memory, with many surprises and goals aplenty. One talking point was the role of teamwork as opposed to just superstar talent. What lessons can businesses learn from the beautiful game? Leon Perera, CEO of Spire Research and Consulting, shared his thoughts in The Business Times – Views from the Top section on 23 July 2018. As World Cup fever draws to an end, the game lived up to its hype with breath-taking goals and outstanding performances. Perera highlighted the role of 'team effort' over mere individual talent, which was evident in the early failure of teams with world-class superstars like Argentina and Portugal. Perera also pointed out the importance of investing in new talent pipeline development, which paid rich dividends for France, the winning team and also one of the youngest teams in the World Cup. The game also highlighted the role of risk-taking. A relentless approach t...

Spirethoughts: No show for Wal-Mart in India

The highly anticipated re-entry of one of the biggest names in retail, Wal-Mart, into India was a huge disappointment. It has recently dissolved a six-year joint venture with Bharti Enterprises, and eagerly awaits the upcoming general elections; which could mean easing up of restriction on foreign retailers. At present, the laws required foreign retailers to source 30 per cent of their goods from small and medium-sized suppliers; making it harder for them to compete against domestic supermarkets which are not saddled with such restrictions. Besides, foreign investors are obligated to partner a domestic player so as to enter the India market, with up to 51 percent ownership in local operations. This has resulted in rising investors’ concerns with regards to having no control over the domestic business. Besides, the brand’s reputation could be tarnished if the local player engages in unethical acts, such as corruption and tax battles. Other global retailers are keeping a cl...

Korea needs to focus on developing service robots

The Korean robotics industry grew by 60% a year between 2005 and 2011. Korea has a strong position in industrial robots. Now, the government’s focus should now be on developing service robots to sustain growth. Spire Research and Consulting shared its insights, published on the Business Korea news portal. Korea’s industrial robot sector is larger than any country’s, except for Japan, China and the U.S. However, the service robot sector is emerging as a new growth hotbed, thanks to the accelerated use of artificial intelligence. However, Korea does not have any companies that specialize in the development of service robots. It will take time to further develop Korea’s service robotics technology which is where the government and Korean enterprises need to step in and focus so as to claim early global leadership. https://www.spireresearch.com/newsroom/media/korea-needs-to-focus-on-developing-service-robots/

Zapping away viruses

A new germ-zapping robot manufactured by Xenex in the U.S. could emerge as a saviour against deadly viruses like Ebola. It uses pulses of high-intensity, high-energy ultra-violet rays to crack bacterial cell walls and kill virus-afflicting pathogens. It has been successfully tested on 22 different microorganisms – destroying viruses similar to Ebola. Standing at 5 feet and bearing the nickname “Saul”, the ultra-violet rays it emits are 25,000 times brighter than fluorescent lights and can kill pathogens that are generally missed by the naked eye. A few surgical teams in the United States have been trained to use this technology on Ebola patients. According to research, hospitals with access to this technology have been able to bring down general infection rates by 60%. It is already being used in 250 hospitals. Can such technology breakthroughs arrest global pandemics in the 21st century? https://www.spireresearch.com/newsroom/spirethoughts/zapping-away-viruses/

Can India sustain its dependence on oil?

By 2035, India’s oil consumption will double from 7 Billion Barrels per day. Other nations are shifting towards alternative energy sources. India will contribute a third of the global growth in oil consumption in the next 15 years, and is set to replace China as the largest driver of oil demand growth. The country is becoming one of the largest oil consumers and is also home to some of the most polluted cities. Can disruptive renewable technologies break India’s dependence on oil? Read more : https://www.spireresearch.com/newsroom/spirethoughts/can-india-sustain-its-dependence-on-oil/

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