About Us

Spire Research and Consulting is a leading strategic market research consultancy in global emerging markets - the Asia-Pacific, Latin America, Middle East, Africa and Russia/CIS. Spire focuses on holistic research and consulting projects which integrate traditional customer research with knowledge of the broader business eco-system; supporting strategic decision-making for market growth and entry.

Spire was founded by Leon Perera and Koh Ee Mei. Spire’s management team works through its eight country offices, international advisors and local associates in over 30 countries to bring to each project the highest standards of research conceptualization, execution and delivery.

Spire has delivered over 1,000 market research and consulting projects for over 50 Global Fortune 1000 firms, and a number of leading Asia-based enterprises and Government agencies. Its research footprint spans 110 cities in over 30 countries.

Spire’s experience is largely skewed towards 12 key industry sectors, including Information and communications technology (ICT), Chemicals & Materials, Commodities, Healthcare equipment, Building & Construction Materials, Food & Beverage and Renewable Energy. Spire manages a broad range of projects from general market growth and market entry studies to business partner selection and marketing execution.

Spire has also worked with government agencies located in over 15 countries to support export promotion, foreign direct investment attraction and policy formulation programs.

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Spire Research and Consulting (India) Pvt Ltd

India is one of the most important and fastest-growing geographic zones for Spire. It has completed over 150 projects in India and South Asia, primarily for global Multi-Nationals and government agencies.

Many of Spire’s projects involve researching Indian companies who are potential business partners or acquisition targets for foreign firms.

Spire’s work has included support for market entry or re-entry strategies as well as growth plans for companies present in India. Industries that Spire India has handled include Automotive, Chemicals & Materials, Commodities, Construction & Building Materials, Food & Beverage, Government, Industrial Engineering, Information & Communications, Technology, Life Sciences, Logistics, Power Generation and Renewable Energy. Spire has conducted research in more than 20 key towns and cities located in over 10 states across India.

Merger agreement with YAMADA Consulting Group

Spire is proud to announce its merger with YAMADA Consulting Group Co., Ltd. (YCG) - a subsidiary of JASDAQ, a leading independent consulting group in Japan. The merger, effective from 15 April 2016, makes Spire part of a much larger and publicly listed corporate group, which is expected to create more access to new consulting solutions, economies of scale, investment resources and synergistic business development possibilities.

YCG acquired an 80 per cent stake in Spire Research and Consulting Pte Ltd, the parent company for the Spire Research and Consulting group of companies. Leon Perera, the co-founder of Spire, will continue to serve as the CEO of the group, retaining a 20 per cent stake.

With the merger, the Spire Research and Consulting brand becomes the global brand for YCG outside of Japan.

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Asia-Pacific nations poised to sign the world’s largest multi-lateral trade agreement, RCEP, in 2020

After six years of negotiations, more than a dozen countries in the Asia-Pacific are poised to sign the world’s largest trade agreement, known as the Regional Comprehensive Partnership (RCEP), in 2020. This agreement would boost commerce among participating countries by lowering tariffs as well as standardizing customs rules and procedures. The RCEP will widen market access, especially for those countries that do not have existing many bilateral trade agreements in place. Will India pay a price for its decision to stay out of the RCEP? Read more: https://www.spireresearch.com/newsroom/spirethoughts/asia-pacific-nations-poised-to-sign-the-worlds-largest-multi-lateral-trade-agreement-rcep-in-2020/

Spire speaks on Omni-channel strategies for Indonesian retailers

Spire was honored to participate in the Samsung Top Achiever Retailer (STAR) event held on 22 August, in Jakarta. Albertus Edy Rianto, Senior Manager, Spire Indonesia, shared his insights on the significance of Omni – channel strategies for mobile phone retailers. Albertus discussed offline-to-online strategy, where multiple channels merge to help target customers across various channel platforms. He elaborated that more than 80% of Indonesian mobile phone retail sales in 2020 will still occur at physical outlets. However, 71% of Indonesians browse online for a while prior to shopping at a physical store. Factors that influence customers include better delivery conditions, storefront apps for better sales and even packaging. As customers become more tech-savvy and demanding, more consideration will be given to innovative payment processes and browsing more than one channel to make a purchase. As far as online purchases are concerned, 25% of customers still feel ...

Nursing homes for the elderly in Korea

As an elderly person, living alone in Korea is difficult. What options do senior citizens have for nursing home facilities? Dr. Justin Lee, Managing Director of Spire Research and Consulting, South Korea shared his thoughts on Korea’s JoongAng Ilbo news portal. Korea now has 3,316 nursing homes and 1,500 specialized elderly hospitals nation-wide. The need for specialised elderly care in Korea is on a gradual rise, as those with health complications cannot live independently. At present, senior citizens with grade ratings of 1 or 2 for long term care under the Long-Term Care Insurance scheme are entitled to use these public nursing home facilities. Dr. Lee opined that paying more does not necessarily mean a better nursing home. Costs in public nursing homes are not consistently higher than those in private ones. Within the public nursing homes, the cost variation is minimal regardless of their management quality as public nursing homes need to abide by set government gui...

Spire talks about ICT strategies at ICT market Movement 2019 in Yogyakarta

On 20th January, Spire was honored to participate in the ICT Market Movement 2019, Strategic Plan 2020 in Yogyakarta. Jeffrey Bahar, Deputy Chief Executive Officer, Spire Research and Consulting Group shared his insights on the outlook for the Indonesian ICT sector and the strategies needed to win. Jeffrey discussed strategies for digital transformation, which is a watch-word among most corporates in Indonesia today. Going forward, key areas for ICT players to look at include Big Data, the Internet of Things and smart payment solutions. While cyber security remains a concern, technological advancements are improving the security options and tool-kit available to companies. Read more: https://www.spireresearch.com/newsroom/events/spire-talks-about-ict-strategies-at-ict-market-movement-2019-in-yogyakarta/

Spire Client Entertainment Night December 2019

Spire Singapore hosted its third client entertainment event of the year. Business associates, partners and clients joined the Spire team for the dinner reception followed by the movie screening of “Star Wars: The Rise of Skywalker (Episode IX)”- the much awaited last movie in the Star Wars saga. The final installment in the Star Wars saga revolved around the epic battle between Jedi and Sith. The movie featured most of the key characters from the earlier Episodes 4 to 6. The highly awaited Star Wars final chapter, delectable food and even better company made for a great evening. Read more: https://www.spireresearch.com/newsroom/events/spire-client-entertainment-night-december-2019/

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