About Us

Spire Research and Consulting is a leading strategic market research consultancy in global emerging markets - the Asia-Pacific, Latin America, Middle East, Africa and Russia/CIS. Spire focuses on holistic research and consulting projects which integrate traditional customer research with knowledge of the broader business eco-system; supporting strategic decision-making for market growth and entry.

Spire was founded by Leon Perera and Koh Ee Mei. Spire’s management team works through its eight country offices, international advisors and local associates in over 30 countries to bring to each project the highest standards of research conceptualization, execution and delivery.

Spire has delivered over 1,000 market research and consulting projects for over 50 Global Fortune 1000 firms, and a number of leading Asia-based enterprises and Government agencies. Its research footprint spans 110 cities in over 30 countries.

Spire’s experience is largely skewed towards 12 key industry sectors, including Information and communications technology (ICT), Chemicals & Materials, Commodities, Healthcare equipment, Building & Construction Materials, Food & Beverage and Renewable Energy. Spire manages a broad range of projects from general market growth and market entry studies to business partner selection and marketing execution.

Spire has also worked with government agencies located in over 15 countries to support export promotion, foreign direct investment attraction and policy formulation programs.

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Spire Research and Consulting (India) Pvt Ltd

India is one of the most important and fastest-growing geographic zones for Spire. It has completed over 150 projects in India and South Asia, primarily for global Multi-Nationals and government agencies.

Many of Spire’s projects involve researching Indian companies who are potential business partners or acquisition targets for foreign firms.

Spire’s work has included support for market entry or re-entry strategies as well as growth plans for companies present in India. Industries that Spire India has handled include Automotive, Chemicals & Materials, Commodities, Construction & Building Materials, Food & Beverage, Government, Industrial Engineering, Information & Communications, Technology, Life Sciences, Logistics, Power Generation and Renewable Energy. Spire has conducted research in more than 20 key towns and cities located in over 10 states across India.

Merger agreement with YAMADA Consulting Group

Spire is proud to announce its merger with YAMADA Consulting Group Co., Ltd. (YCG) - a subsidiary of JASDAQ, a leading independent consulting group in Japan. The merger, effective from 15 April 2016, makes Spire part of a much larger and publicly listed corporate group, which is expected to create more access to new consulting solutions, economies of scale, investment resources and synergistic business development possibilities.

YCG acquired an 80 per cent stake in Spire Research and Consulting Pte Ltd, the parent company for the Spire Research and Consulting group of companies. Leon Perera, the co-founder of Spire, will continue to serve as the CEO of the group, retaining a 20 per cent stake.

With the merger, the Spire Research and Consulting brand becomes the global brand for YCG outside of Japan.

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Egyptian-Israeli gas deal to boost bilateral trade

A USD15 billion deal has been announced between Israel and Egypt to export natural gas. Israel’s Delek Group has signed an agreement to supply 64 billion cubic meters of gas in a span of ten years to Egypt’s Dolphinus Holdings. The deal is considered a milestone ever since the 1979 peace accord, bringing Egypt a step closer to becoming a regional energy hub. However, the transportation of natural gas from Israel to Egypt is a challenge given the security risks. Will the Egypt-Israel gas export deal usher in a relationship of bonhomie and economic co-operation? Read more here: https://www.spireresearch.com/newsroom/spirethoughts/egyptian-israeli-gas-deal-to-boost-bilateral-trade/

Prison ankle bracelets are all the rage in Brazil

With about 622,000 inmates, Brazil is home to Latin America’s largest and the world’s fourth largest prison population. Around 32,000 criminals sport one of the many types of ankle bracelets being used. Many others are on a waiting list. The authorities estimate that they can save anywhere from USD12,000 to USD 72,000 a year for every tagged inmate removed from prison. Will ankle bracelets allow more prison inmates to serve their sentences from home? https://www.spireresearch.com/newsroom/spirethoughts/prison-ankle-bracelets-are-all-the-rage-in-brazil/

Pokémon Go – A game changer for marketers?

Have you caught your Pokémon yet? Pokémon Go – the mobile application-based game – is immensely popular. The game uniquely uses Augmented Reality technology. It has succeeded in growing its user base beyond just fans of the Pokémon comic. With the ability to drive foot traffic to stores, the app has created a new and potentially powerful platform for companies . Clocking in 7.5 million downloads since its debut in the U.S. on July 2016 , is the app a marketer’s boon – or is it destined to become just another “has-been” fad? What is Pokémon Go? Taking gamification to the next level, Pokémon Go is a gaming application based on the concept of augmented reality (AR) to deliver a real-life Pokémon experience. Released in July 2016, the game was developed by Niantic Labs and published by the “father” of Pokémon, Japanese company Nintendo. Using Augmented Reality technology similar to Google Maps, players need to find Pokémon characters at random physical locations and captur...

China's measured reaction to US trade tariffs

The recent US trade tariff announcement will impact Chinese imports worth USD60 billion. Will China’s reaction and the prospect of continuing tit-for-tat tariff hikes cause more panic across global markets? Leon Perera, CEO of Spire Research and Consulting, shared his thoughts in China Daily – Asia Weekly. As the US Treasury explores restrictions on Chinese investment in the country, the value of stocks plunged across Asian markets. Industries that might come under more scrutiny for possible higher trade tariffs include maritime equipment, new materials, automated machine robotics and tools along with new advanced information technology and high-tech shipping to name a few. Voicing concern, Perera pointed out that China’s focus will still be on minimizing an escalation of mutual tariff hikes. China has hugely benefitted from global trade and FDI flows. However, China is clearly prepared to pursue retaliatory tariffs of its own for strategic reasons – it has announced tariff h...

India’s ‘hairy’ exports for Africa

Renowned for its beauty, texture and strength, the Indian hair export market is worth about USD393.5 million. With rising demand in the African subcontinent for extensions and wigs, Indian companies are now keen to invest into the hair business more than ever. The recent announcement of South Africa-based hair extension company Friska Hair being acquired by Godrej Consumer Products India shows that hair export is serious business. One driving factor is Africa’s young and growing population, which helps ensure that consumer spending grows in lockstep with GDP. This is good news for Indian hair exporters. https://www.spireresearch.com/newsroom/spirethoughts/indias-hairy-exports-to-africa/

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