About Us

Spire Research and Consulting is a leading strategic market research consultancy in global emerging markets - the Asia-Pacific, Latin America, Middle East, Africa and Russia/CIS. Spire focuses on holistic research and consulting projects which integrate traditional customer research with knowledge of the broader business eco-system; supporting strategic decision-making for market growth and entry.

Spire was founded by Leon Perera and Koh Ee Mei. Spire’s management team works through its eight country offices, international advisors and local associates in over 30 countries to bring to each project the highest standards of research conceptualization, execution and delivery.

Spire has delivered over 1,000 market research and consulting projects for over 50 Global Fortune 1000 firms, and a number of leading Asia-based enterprises and Government agencies. Its research footprint spans 110 cities in over 30 countries.

Spire’s experience is largely skewed towards 12 key industry sectors, including Information and communications technology (ICT), Chemicals & Materials, Commodities, Healthcare equipment, Building & Construction Materials, Food & Beverage and Renewable Energy. Spire manages a broad range of projects from general market growth and market entry studies to business partner selection and marketing execution.

Spire has also worked with government agencies located in over 15 countries to support export promotion, foreign direct investment attraction and policy formulation programs.

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Spire Research and Consulting (India) Pvt Ltd

India is one of the most important and fastest-growing geographic zones for Spire. It has completed over 150 projects in India and South Asia, primarily for global Multi-Nationals and government agencies.

Many of Spire’s projects involve researching Indian companies who are potential business partners or acquisition targets for foreign firms.

Spire’s work has included support for market entry or re-entry strategies as well as growth plans for companies present in India. Industries that Spire India has handled include Automotive, Chemicals & Materials, Commodities, Construction & Building Materials, Food & Beverage, Government, Industrial Engineering, Information & Communications, Technology, Life Sciences, Logistics, Power Generation and Renewable Energy. Spire has conducted research in more than 20 key towns and cities located in over 10 states across India.

Merger agreement with YAMADA Consulting Group

Spire is proud to announce its merger with YAMADA Consulting Group Co., Ltd. (YCG) - a subsidiary of JASDAQ, a leading independent consulting group in Japan. The merger, effective from 15 April 2016, makes Spire part of a much larger and publicly listed corporate group, which is expected to create more access to new consulting solutions, economies of scale, investment resources and synergistic business development possibilities.

YCG acquired an 80 per cent stake in Spire Research and Consulting Pte Ltd, the parent company for the Spire Research and Consulting group of companies. Leon Perera, the co-founder of Spire, will continue to serve as the CEO of the group, retaining a 20 per cent stake.

With the merger, the Spire Research and Consulting brand becomes the global brand for YCG outside of Japan.

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Ghana citizenships to boost economy

In November 2019, 126 African-Americans and Afro-Caribbean’s were granted citizenship, in a ceremony that marks 2019 as the Year of Return. 500,000 tourists are expected to visit Ghana during the Year of Return, a considerable increase from the 380,000 that visited in 2018. Visa on arrival for some and waive off of Visa charges have been introduced. The government also plans to invest in educated returnees to help boost the economy through employment. Is investment in human capital the way to boost Ghana’s economy? Read more: https://www.spireresearch.com/newsroom/spirethoughts/ghana-citizenships-to-boost-economy/

Indonesia’s tourism industry set to grow

Indonesia is now poised to become a popular holiday destination for national and international tourists. The growing tourism sector is becoming economically significant. Against that backdrop, the third South East Asia Hotel Expansion Summit 2014 gathered key industry stakeholders and service providers from Indonesia’s travel and tourism sector to discuss the market outlook and potential business opportunities. Jeffrey Bahar, Deputy Chief Executive Officer of Spire Research and Consulting, was amongst the prestigious list of speakers at the 3rd Annual SEA Expansion Summit 2014 held in Jakarta, Indonesia. In his presentation, Bahar emphasized how the tourism sector boosts the economy. 2014 saw a record number of inbound tourist arrivals, at 8.6 million. He shared that Indonesia’s travel and tourism sector is expected to grow further due to the implementation of a common ASEAN Visa, expected by the end of 2015. However, the nation still struggles with challenges such a...

China leads the way with eco-innovation

https://www.spireresearch.com/newsroom/spirethoughts/china-leads-the-way-with-eco-innovation/ China is starting to take a leading position in eco-innovation. This has been driven by the country’s large-scale efforts to address pressing environmental challenges, such as in the areas of air pollution and flood control. Many companies are lending support to this cause. For instance, the Beijing subway introduced special vending machines in May last year which reward commuters with discounts on their travel pass when they recycle plastic bottles. In the same year, Nike opened a concept store in Shanghai which was entirely constructed out of trash. The no-glue construction ensured that all materials could be reused in future. Is China ready to remap the path of eco-innovation?

Augmented Reality – Bridging the gap between the real and virtual consumer experience

Video games and movies have long been entertaining us with ever-more sophisticated and realistic computer-generated special effects. The latest trend in computer-generated experiences is Augmented Reality (AR), which is pulling graphics out of computer displays and television screens to integrate these into our real-world environment. With projected growth of 95 per cent a year from 2011, to reach revenues of USD5.2 billion in 2017, will AR succeed in blurring the line between the real and virtual user experience? What is AR? Simply put, Augmented Reality enables superimposition of computer generated data onto our direct experience of reality. It aims to enhance the user’s current awareness of reality by supplementing the real world with 3D virtual objects. The term – Augmented Reality – was originally coined in 1990 by former Boeing researcher Tom Caudell. The technology gradually spread to other platforms such as mobile applications in 2008. New AR mapping and social to...

Artificial intelligence makes its mark!

The market for artificial intelligence is growing at a steady clip. The recent acquisition of the artificial intelligence start-up, DeepMind by Google for a reported USD400 million signals the commercial arrival of this technology. Moreover, with the global market for artificial intelligence valued at USD900 million in 2013, and with its proven ability to reduce manual processes, there is a possibility that it may eliminate many U.S. jobs. But if previous waves of technological transformation in human history are anything to go by, the resources this unleashes will go to creating new industries, markets and jobs. Will artificial intelligence put human beings out of work? https://www.spireresearch.com/newsroom/spirethoughts/artificial-intelligence-makes-its-mark/

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