The price of coffee is set to reach a record high by 2018, which is why coffee shops are hoarding coffee beans to meet consumer demand. While sales of hot coffee fell by 3% due to rising summer temperatures, cold coffee market sales were up by 80% over the previous year. It takes about 0.2 kilograms of beans to brew a gallon of hot coffee, while cold coffee takes only a pound. Production shortages in Vietnam and Brazil along with crop issues in Colombia are likely to raise prices for coffee beans this year, further fueling the trend towards cold coffee. Will most consumers start to consume their coffee cold? https://www.spireresearch.com/newsroom/spirethoughts/cold-coffee-cannibalizing-cold-drinks/