The Knowledge to Decide

Spire Research and Consulting was honored to be appointed as the Official Research Partner for the Challenge Iskandar Puteri triathlon – a Challenge family sports event that covers 44 full and half triathlons in 26 countries. The event was held on 23 September 2017 at Puteri Harbour Marina, Malaysia. Spire Malaysia conducted online and face-to-face surveys with 222 participants of the triathlon. 245 spectators from the fun and fit zone, Kids race as well as the popular 5km run were approached. The surveys collected information about their demographic profile, interest in sports brands, travel choices, socio-economic status and degree of awareness about the event. The event combined fitness with fun-packed activities such as Muay Thai, Floor Ball, Zumba, Street Soccer, Titan Games and a 90km Bike Course taking riders around the green city. https://www.spireresearch.com/newsroom/events/spire-chosen-as-official-research-partner-to-the-challenge-iskandar-puteri-tria...

The BMW Malaysian Open has carved a place in the tennis world’s calendar of key events. This year, it was held from 14 to 20 April 2014 at the Royal Selangor Golf Club in Kuala Lumpur, Malaysia. Spire was honored to be appointed as the Official Research Partner of the BMW Malaysian Open for the third consecutive year. In collaboration with the Women’s Tennis Association (WTA) Tour and the Lawn Tennis Association of Malaysia (LTAM), Spire was excited to be a partner to this global sporting event. It witnessed world-class players in action, including Karolina Pliskova, Hsieh Su Wei and Venus Williams. As the Official Research Partner, the Spire Malaysia team contributed its research expertise in developing fact-based insights from spectators, so as to aid the organizers in improving the event for the coming years. The Spire team was thrilled to be a part of this exciting tournament once again. https://www.spireresearch.com/newsroom/events/spire-appointed-official-research-...