The Knowledge to Decide

Consumers today are spoilt for choice. To win them over, brands need to deliver real-time customized experiences. New technologies and techniques are allowing them to do just that. Consumers today are extremely brand savvy. With access to various media platforms to conduct research, compare prices and ultimately purchase products, consumers favour brands that deliver experiences that suit their needs in the present moment. Consumers have begun to recalibrate what is expected from their media, stores and brands – demanding real-time personalized information every step of the way. What is real-time marketing? Real time marketing is defined as using apt communication tools to provide a more profound yet personalized consumer experience and information – at the right time and place – so as to address a consumer’s needs with accuracy. This is a component of Present Tense Marketing, which concentrates on ways of understanding consumers’ current situation for a personalized experie...

Imagine running a farm – without any soil or use of a tractor. Hard to believe? A Boston-based startup, Freight Farms offers consumers’ high-tech hydroponic farms connected to the Cloud – built within a shipping container. Its vertical hydroponic growing towers have 90% less water consumption capability in comparison to a conventional soil-based farm. Moreover, one shipping container can yield produce equivalent on an acre of land. How does it work? An insulated container shell enables optimal environment for growth of produce. Sensors monitor and control the whole system. In addition, farmers can use their smart phones to check up on lighting, soil temperatures, moisture content, carbon-dioxide levels and other environmental variables to help grow herbs, lettuce and other green vegetables in water filled with nutrients. Can hydroponic farms replace conventional farming techniques? https://www.spireresearch.com/newsroom/spirethoughts/fancy-a-farm-in-a-box/