Spire Research and Consulting and ABL Consulting of Thailand co-organized an expert seminar on Building Operational Excellence through Go-To-Market (GTM) Optimization. The event was held at Queen Sirikit National Convention Centre (QSNCC) in Bangkok, Thailand on 19 August 2015. Leon Perera, Chief Executive Officer (CEO) and Rajiv Seth, Senior Director (Go-To-Market Practice) of Spire Research and Consulting were honored to jointly address the seminar. The agenda focused on strategies that help deliver sustainable yet profitable growth in an increasingly volatile and challenging business environment. This can be achieved through Go-To-Market playbooks which help businesses optimize their profits. The seminar was attended by a group of over 30 senior executives from both large global firms and larger Thai companies. The ensuing discussion was lively and rich with insights. Discussants raised questions and opinions relating to supply chain management, sales force management