The Knowledge to Decide

With automotive lubricant demand rising from 2.6 million liters (in 2015) to 4.1 million liters (in 2021), global and regional manufacturers are taking notice of the Vietnam market. How can brands win in this market? Leon Perera, Chief Executive Officer of Spire Research and Consulting, shared his insights on key trends in the Lube Report Asia magazine. With many players competing in the Southeast Asia market for motorcycle lubricants, leaders will be determined by their success in the large and fast-rising markets of Indonesia and Vietnam. These two countries account for over 80% of the region’s total motorcycle population. A few brands that stand out are Petronas, Shell, BP Castrol and Pertamina. Leon commented that while Vietnam’s short-term growth is driven by motorcycle lubricants, long-term growth is expected to come from car lubricants as middle-class Vietnamese trade up to cars. Vietnam’s attractive lucrative market is dominated by mineral engine oil due to pr...

South East Asia’s automotive sector has recorded impressive growth over the last decade. With 1.2 million vehicles sold in 2013, Indonesia is spearheading this phenomenal growth story. Recognizing the growth potential, the South East Asia Automotive Summit 2015 gathered industry leaders and government officials to discuss key industry trends, opportunities and threats. Jeffrey Bahar, Deputy Chief Executive Officer of the Spire Research and Consulting group, was honoured to be invited as a guest speaker at the South East Asia Automotive Summit 2015. In his presentation, Bahar spoke about Indonesia’s rapidly advancing automobile industry giving centre-stage to the Low Cost Green Car/ Low Emission Car (LCGC/LEC) segment. Bahar noted that the Indonesian automobile market story was very different in 2014. It was plagued by slow annual growth (around 5%), the falling Indonesian Rupiah, political uncertainty and post-election disputes. Inflation, luxury taxes, pull-backs in subsidiz...