The Net neutrality bug is here in India. This refers to the notion of fair treatment of online traffic so as to encourage access to all websites at a constant speed and with the same cost. The bone of contention was Airtel – a leading Indian telecom company – which recently launched a new marketing platform called ‘Airtel Zero’ where online businesses would pay to have visitors browse their sites for free. This created an uproar, as many demanded that the internet remain a neutral zone where all data should be accessible. The issue has picked up steam in India – one of the biggest internet markets with 180 million users. As of April 2015, more than 800,000 Indians joined this campaign within the first week of its launch by activists. Is net neutrality an achievable goal in India and globally? https://www.spireresearch.com/newsroom/spirethoughts/net-neutrality-goes-viral-in-india/