Raising the bar for service standards in Singapore

Service standards in Singapore are still not at par with some Asian counterparts. Can Singapore build a strong service culture? Leon Perera, Chief Executive Officer of Spire Research and Consulting shared his insights in The Business Times – Views from the Top section on how Singapore can inculcate higher standards of service.

Service standards begin with a strong foundation right from school. Ample opportunities to practice good service in school through role-playing games and competitions will help inculcate this culture.

Perera opined that it is crucial that older students undergo at least one internship that involves a front-facing role. The objective of this should be to instil an ethic in humility – to serve customers with pride and not view it as humiliation.

This standard should be reinforced in the workplace by business leaders who set a personal example. Business leaders should set aside time to serve customers directly, underscoring the importance of good service to all employees. Moreover, such stints can help leaders to identify problems and fix them.

https://www.spireresearch.com/newsroom/media/raising-the-bar-for-service-standards-in-singapore/

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