Indonesia’s tourism industry set to grow

Indonesia is now poised to become a popular holiday destination for national and international tourists. The growing tourism sector is becoming economically significant. Against that backdrop, the third South East Asia Hotel Expansion Summit 2014 gathered key industry stakeholders and service providers from Indonesia’s travel and tourism sector to discuss the market outlook and potential business opportunities.

Jeffrey Bahar, Deputy Chief Executive Officer of Spire Research and Consulting, was amongst the prestigious list of speakers at the 3rd Annual SEA Expansion Summit 2014 held in Jakarta, Indonesia. In his presentation, Bahar emphasized how the tourism sector boosts the economy. 2014 saw a record number of inbound tourist arrivals, at 8.6 million.

He shared that Indonesia’s travel and tourism sector is expected to grow further due to the implementation of a common ASEAN Visa, expected by the end of 2015.

However, the nation still struggles with challenges such as excessive competition in the aviation industry, which has seen smaller airlines closing down due to debt issues and a lack of infrastructure. This has curbed intra and inter island connectivity. Moreover, a general lack of English language proficiency amongst Indonesians tends to impede service levels in the foreign tourist sector.

Nonetheless, these problems are being tackled. The government plans to allocate USD140 billion for further transport infrastructure development. The government has also been taking steps to preserve Indonesia’s tropical rainforest. It introduced a logging moratorium in 2011 which is still in force. This will auger well for Indonesia’s high-potential eco-tourism sector.

Jeffrey Bahar’s presentation deck on “Overview and trends in Tourism sector” can be found here.

https://www.spireresearch.com/newsroom/events/indonesias-tourism-industry-set-to-grow/

Comments

The race to invest in Vietnam – How FDI is changing Vietnam’s economy and society

Vietnam’s economy has been among the fastest growing in Southeast Asia. Today, it is a key destination for Foreign Direct Investment (FDI) in the region. In 2016, FDI climbed to USD24.4 billion, a 9 per cent growth compared to 2015. This is despite Vietnam suffering an epic drought in 2016 and a third of its vast population of 93 million people living in poverty. Vietnam has won a reputation as a cheaper manufacturing hub compared to China. Could FDI propel Vietnam to become Asia’s next Tiger economy? A growing economy With a USD200 billion Gross Domestic Product (GDP), Vietnam’s economy is tracking well since the start of deep economic reforms – known as Doi Moi – in 1986. Since 1990, its GDP per capita growth has been one of the fastest among emerging economies, at an average 6.4 per cent (yearly) growth in the 2000s. Vietnam has improved provision of basic services. In 2014, the part of the population living below poverty line fell to 13.5 per cent – down from approxim...

Spire speaks on Omni-channel strategies for Indonesian retailers

Spire was honored to participate in the Samsung Top Achiever Retailer (STAR) event held on 22 August, in Jakarta. Albertus Edy Rianto, Senior Manager, Spire Indonesia, shared his insights on the significance of Omni – channel strategies for mobile phone retailers. Albertus discussed offline-to-online strategy, where multiple channels merge to help target customers across various channel platforms. He elaborated that more than 80% of Indonesian mobile phone retail sales in 2020 will still occur at physical outlets. However, 71% of Indonesians browse online for a while prior to shopping at a physical store. Factors that influence customers include better delivery conditions, storefront apps for better sales and even packaging. As customers become more tech-savvy and demanding, more consideration will be given to innovative payment processes and browsing more than one channel to make a purchase. As far as online purchases are concerned, 25% of customers still feel ...

Internables – Next big thing in wearable technology?

As wearable technology grows, attention is shifting to internables. These are internal sensors in our bodies used to measure wellbeing. Internables may well become the new wearables. We are naturally looking for better ways of living, trying to minimize our time spent on mundane chores but maximizing productivity. The ability to augment our sensory abilities with advanced technology might herald a new beginning. For instance, the Sgnl smart strap – developed by Innomdle Lab – enables a user to make phone calls with their fingertips, via a mobile device. Will the ability to augment sensory abilities with technological advances become a reality? https://www.spireresearch.com/newsroom/spirethoughts/internables-next-big-thing-in-wearable-technology/

Spire enters merger agreement with Yamada Business Consulting, one of Japan’s largest consulting firms

The Spire Research and Consulting Group is proud to announce its merger with Yamada Business Consulting Co., Ltd. or YBC – one of the five largest management consulting firms in Japan and a publicly listed firm on JASDAQ, the second board of the Tokyo Stock Exchange. YBC is part of the Yamada Consulting group, which has over 1,200 staff across 12 offices in Japan. With this merger, YBC will use Spire as its global brand outside of Japan. On 15 April 2016, YBC acquired an 80 per cent stake in Spire Research and Consulting Pte Ltd, the Singapore parent company for the Spire Research and Consulting group of companies. Leon Perera, the co-founder of Spire, will continue to serve as the CEO of the group, retaining a 20 per cent stake. Equiteq has been the exclusive financial adviser to Spire in the completion of this transaction. The merger makes Spire part of a much larger and publicly listed corporate group, which is expected to create better access to new consultin...

Do your customers truly remember your brand?

No marketer wants their brand message to be out of sight and out of mind. But with multiple media platforms and so many upstart brands crowding alongside old, established ones, what elements work best to ensure successful brand recall? And how important is recall as a factor in a brand’s success? Though brand recall is deemed to be one of the most important factors influencing buying decisions, recall alone is not enough for brands to soar. Marketers need to ensure that there is a strong linkage between the advertisement and the brand, so that consumers can connect to the specific brand of a product, rather than the generic product category. The importance of brand recall A high brand recall would indicate that the product is easily recognizable. It is more than about recalling the name. It is about connecting the name with the message. For instance, one would relate Disney with “fun, family entertainment”, Nike with “authentic athletic performance”, and Starbucks wit...

The Knowledge to Decide

Search This Blog