E-tailing set to grow in India

India’s e-commerce industry has recorded massive growth during the last five years. The factors contributing to this growth include increasing number of internet users, growing acceptability of online payments, availability of a cash on delivery option and favourable demographics. Will India’s e-commerce industry continue its growth trajectory? Spire Research and Consulting conducted a research study on India’s e-tailing industry among 300 Indian retailors in the apparel, consumer electronics and food sectors. The findings of the study were further published on Asahi Shimbun’s Japanese website.

According to research findings, 91% of Indian companies in the apparel, consumer electronics and food sectors offer online shopping solutions to customers. The overwhelming take-up can be attributed to the introduction of online payment systems and developments in logistics infrastructure.

Over 54% of the online businesses reported a growth of more than 20% in sales revenue post increasing their presence online. Furthermore, the report shows businesses in the apparel (82%) and food industry (80%) benefitted the most by going online.

Needless to say, growth of the e-commerce industry relies highly on infrastructural development, inventory management and developing sufficient in-house logistics capabilities. Significant investments will be required to create an efficient logistics infrastructure to assist India’s e-commerce service providers.

There is still more scope for e-commerce to grow in India. 45% of the companies adopting e-commerce expect to see their businesses grow by between 20% and 50% by 2020.

https://www.spireresearch.com/newsroom/media/e-tailing-set-to-grow-in-india/

Comments

China leads the way with eco-innovation

https://www.spireresearch.com/newsroom/spirethoughts/china-leads-the-way-with-eco-innovation/ China is starting to take a leading position in eco-innovation. This has been driven by the country’s large-scale efforts to address pressing environmental challenges, such as in the areas of air pollution and flood control. Many companies are lending support to this cause. For instance, the Beijing subway introduced special vending machines in May last year which reward commuters with discounts on their travel pass when they recycle plastic bottles. In the same year, Nike opened a concept store in Shanghai which was entirely constructed out of trash. The no-glue construction ensured that all materials could be reused in future. Is China ready to remap the path of eco-innovation?

Augmented Reality – Bridging the gap between the real and virtual consumer experience

Video games and movies have long been entertaining us with ever-more sophisticated and realistic computer-generated special effects. The latest trend in computer-generated experiences is Augmented Reality (AR), which is pulling graphics out of computer displays and television screens to integrate these into our real-world environment. With projected growth of 95 per cent a year from 2011, to reach revenues of USD5.2 billion in 2017, will AR succeed in blurring the line between the real and virtual user experience? What is AR? Simply put, Augmented Reality enables superimposition of computer generated data onto our direct experience of reality. It aims to enhance the user’s current awareness of reality by supplementing the real world with 3D virtual objects. The term – Augmented Reality – was originally coined in 1990 by former Boeing researcher Tom Caudell. The technology gradually spread to other platforms such as mobile applications in 2008. New AR mapping and social to...

Egyptian-Israeli gas deal to boost bilateral trade

A USD15 billion deal has been announced between Israel and Egypt to export natural gas. Israel’s Delek Group has signed an agreement to supply 64 billion cubic meters of gas in a span of ten years to Egypt’s Dolphinus Holdings. The deal is considered a milestone ever since the 1979 peace accord, bringing Egypt a step closer to becoming a regional energy hub. However, the transportation of natural gas from Israel to Egypt is a challenge given the security risks. Will the Egypt-Israel gas export deal usher in a relationship of bonhomie and economic co-operation? Read more here: https://www.spireresearch.com/newsroom/spirethoughts/egyptian-israeli-gas-deal-to-boost-bilateral-trade/

Pokémon Go – A game changer for marketers?

Have you caught your Pokémon yet? Pokémon Go – the mobile application-based game – is immensely popular. The game uniquely uses Augmented Reality technology. It has succeeded in growing its user base beyond just fans of the Pokémon comic. With the ability to drive foot traffic to stores, the app has created a new and potentially powerful platform for companies . Clocking in 7.5 million downloads since its debut in the U.S. on July 2016 , is the app a marketer’s boon – or is it destined to become just another “has-been” fad? What is Pokémon Go? Taking gamification to the next level, Pokémon Go is a gaming application based on the concept of augmented reality (AR) to deliver a real-life Pokémon experience. Released in July 2016, the game was developed by Niantic Labs and published by the “father” of Pokémon, Japanese company Nintendo. Using Augmented Reality technology similar to Google Maps, players need to find Pokémon characters at random physical locations and captur...

India’s ‘hairy’ exports for Africa

Renowned for its beauty, texture and strength, the Indian hair export market is worth about USD393.5 million. With rising demand in the African subcontinent for extensions and wigs, Indian companies are now keen to invest into the hair business more than ever. The recent announcement of South Africa-based hair extension company Friska Hair being acquired by Godrej Consumer Products India shows that hair export is serious business. One driving factor is Africa’s young and growing population, which helps ensure that consumer spending grows in lockstep with GDP. This is good news for Indian hair exporters. https://www.spireresearch.com/newsroom/spirethoughts/indias-hairy-exports-to-africa/

The Knowledge to Decide

Search This Blog