Spire chosen as Official Research Partner to the ALYA WTA Malaysian Open for sixth year in a row

Spire was honored to be appointed as the Official Research Partner for the sixth consecutive year for the ALYA WTA Malaysian Open – an international tennis tournament sanctioned by the Women Tennis Association (WTA). The event was held from 27th February to 5th March 2017 at the Kuala Lumpur Golf and Country Club (KLGCC) in Kuala Lumpur, Malaysia.

Along with the Lawn Tennis Association of Malaysia (LTAM), Spire was thrilled to be a part of this prestigious event, organized by Sime Darby – a Malaysia-based multinational conglomerate. Talented sportspersons such as Elina Svitolina, Carla Suarez Navarro, Caroline Garcia and Yulia Putintseva graced the court.

As the Official Research Partner, Spire’s Malaysia team aided organizers to improve event arrangements in the coming years using a Face-to-Face intercept research method to interview spectators. Spire’s regular participation in this international event showcases the quality and consistency of the research we provide.

https://www.spireresearch.com/newsroom/events/spire-chosen-as-official-research-partner-to-the-alya-wta-malaysian-open-for-sixth-year-in-a-row/

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