Chocolate scent to increase book sales

Retailers might just use chocolate scent to induce shoppers to linger on in their bookstores to boost sales. Researchers in Belgium discovered that potential customers are more likely to end up with purchases if the store is filled with the scent of chocolate. Such pleasant scents can improve the store environment and lead the customers to explore stores more; often resulting in purchases.

Marketers could strategize by exploring different scents to lure customers. The scents used should correspond to the products on sale for more impact. For instance, a surf shop can consider having the scent of the salty smell of the sea to provide its customers a whole new shopping experience.

Which scent are you most drawn to?

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Breaking gender rules through video-gaming

Computer games have traditionally been developed with men in mind. Sadia Bashir from Pakistan is breaking with this tradition. She is the owner of PixelArt Games Academy and a member of Forbes’ 30 under 30 for Asia 2018. Working towards bridging the gap between industry demand and education by providing training in video game development, Sadia has been in the field since she was 13 years old. Intel is also working towards the same goal as Sadia, having recently invested USD300 million towards gender diversity in the gaming sector. Will the gaming industry embrace gender diversity? Read here more:https://www.spireresearch.com/newsroom/spirethoughts/breaking-gender-rules-through-video-gaming/

Spire shares business advice to start-ups on Indonesian market entry

On 17 July, Spire participated as a market advisor at the National University of Singapore (NUS) Market Validation Program in Jakarta, Indonesia. Jeffrey Bahar, Deputy Chief Executive Officer, Spire Research and Consulting Group held sessions with Singaporean companies planning to expand their business into Indonesia. Jeffrey pointed out the utility of high-tech approaches for start-ups entering Indonesia, such as online advertising, usage of the Internet of things (IoT), data analytics and even Artificial Intelligence (AI). These approaches enable starts-ups to bypass mature importer-principal relationships that may be hard to overcome through conventional means. He also shared with individual companies his thoughts on developing customized strategies for Indonesian market entry. Get more information : https://www.spireresearch.com/newsroom/events/spire-shares-business-advice-to-start-ups-on-indonesian-market-entry/

Ethiopia’s Strategic Cooperation with China

Over the past decade, Ethiopia has experienced an average economic growth rate of about 10%. Ethiopia is expected to grow by 8.5% in 2018, topping China’s projected growth of 6.5%. In recent times, the Ethiopian government has abandoned its 1970’s Communist ideology and put in place some basic reforms. They went on to build sturdy infrastructure and launch a successful industrial policy, calling to mind China’s own development pathway. The Chinese have contributed significantly to the building of Ethiopian infrastructure, with rail systems, buildings and dams. Will Ethiopia succeed in copying China’s development model? Read here more: https://www.spireresearch.com/newsroom/spirethoughts/ethiopias-strategic-cooperation-with-china/

Success factors for developed economies

As economies continue to become more developed, what key factors constitute to success? Leon Perera, Chief Executive Officer of Spire Research and Consulting, shared his insights in Business Times – Singapore. With more developed economies on the rise, growth is essential through ecosystems that require adequate nurture to enable productivity, growth and innovation. It is equally important to maintain the entrepreneur spirit and innovation with a culture that supports unorthodox thinking, creativity along with risk-taking. Another key factor for economic success is the education system. The quality determines the ability to push future leaders, designers, inventors and thinkers to think out of the box and nurture innovation as well as entrepreneurship. Read more: https://www.spireresearch.com/newsroom/media/success-factors-for-competitive-economies/

Spire speaks to US firms about Southeast Asia’s Silver market

Spire was honored to participate in a webinar organized by the US Commerce Department as well as Muziyi Advisory, the organizers of the ELDEX event. Leon Perera, Chief Executive Officer of Spire Research and Consulting group, shared his insights on the growing “silver” market opportunities in Southeast Asia. Leon shared that the number of persons aged 65 and above is projected to double by 2035 across several ASEAN countries, with Indonesia expected to have the largest elderly population of around 30 million, double its current elderly population. The fastest ageing markets in the region are Singapore and Thailand followed by Malaysia, Vietnam, Indonesia and Philippines. The Asia-Pacific region is the world’s third largest region in terms of “silver” product and service revenue, but the fastest growing one. With an annual growth rate of 15 per cent, Asia is ranked among the top three nursing care markets in the world. Improving the social security system, enhancing th...

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