Skip to main content

CMC USA eyes India’s cranberry market

India’s emerging cranberry market has caught the eye of The Cranberry Marketing Association, USA. Spire Research and Consulting was commissioned by the Cranberry Marketing Committee (CMC) to explore the potential of the Indian consumer market. The findings were shared on Fresh Plaza’s website, including measures taken to create a niche market for US-grown cranberry and related products.

The Cranberry Marketing Association USA recently received grant support under the Emerging Markets Program (EMP) from the USDA’s Foreign Agricultural Service to commence a technical and educational program in India. Spire Research and Consulting was then tasked by the CMC to explore the potential of U.S.-grown cranberry and related products in India’s market.

Spire’s research clearly indicated that the market for cranberry products clustered around major Tier-1 cities in India; namely Kolkata, Mumbai, Bangalore and Delhi. This was primarily due to the presence of gourmet food stores and consumers with higher disposable incomes.

A series of technical seminars – targeted at Indian industrial ingredient users, such as nutraceutical manufacturers, large-scale baking chains and food & beverages processors – aimed to generate more awareness among Indian industrial buyers and product manufacturers. The seminars were designed to generate awareness and usage of cranberry products. This was achieved by educating attendees on the technical utility of cranberries with reference to details of forms and adaptable qualities. Needless to say, this would eventually build confidence amongst attendees to explore and launch new cranberry-related products.

India’s cranberry market is at an early stage of development – future growth opportunities remain to be seized.

Labels:

Comments

Post a Comment

Popular posts from this blog

Spire speaks on ICT sector at the GATES Vietnam ICT Channel Summit in Da Nang

Spire was honored to participate in the GATES Vietnam ICT Channel Summit 2019 as Event Partner. The Summit was held on 11-13 December, in Da Nang. Japnit Singh, Deputy Chief Executive Officer of Spire Group, shared his insights on scope and opportunities. Japnit discussed how the ICT sector in Vietnam holds lucrative opportunities. The country boasts the fastest growing economy in South-East Asia with around 13% GDP (Gross Domestic Product) growth for manufacturing from FDI (Foreign Direct Investment) in 2018. With the 4th fastest download speed in ASEAN, Vietnam’s digital economy continues to grow. E-commerce growth is expected to be 14% from 2019 to 2023, with 97% of online purchases executed through mobile phones. The government’s Digital Economy 2020 plan aims to promote smart cities across the country by 2030. Regulatory reform aims to ease digitization in the government and encourage local businesses to adopt technology. To that end, the government plans to is...
Post a Comment
Read more

The Trump Presidency: One year on

One year since President Trump took office, what has been the impact for businesses in Asia? Leon Perera, CEO of Spire Research and Consulting, shared his thoughts in The Business Times – Views from the Top section on 27 November 2017 on the impact on global economy. Thus far, Donald Trump’s Presidency has not been bad for the American stock market and the US dollar. However, the expected infrastructure spending and tax cuts, which drove stock market exuberance in 2016, are still far from being realized and could well be at risk. Perera opined that President Trump’s withdrawal from the Trans-Pacific Partnership (TPP) has caused a strain in global trade relations and has raised the risk of trade frictions. President Trump has also overseen a decline in US influence in the Middle East and Asia. However, the basic fundamentals of the US economy remain strong thanks to its world-class universities, innovative companies, confident consumers, a strong start-up sector as well ...
Post a Comment
Read more

IT investments to pour into India’s healthcare sector

India’s IT association Nasscom and GE Healthcare have forged a strategic partnership to co-create solutions for healthcare challenges through digital applications, remote and connected care among others. The partnership aims to provide cheaper, faster and more effective solutions for treating diseases while revolutionizing the relationship between medical professionals and patients to empower patients. Will tech investments digitalize healthcare in India? Get more information :  https://www.spireresearch.com/newsroom/spirethoughts/it-investments-to-pour-into-indias-healthcare-sector/
Post a Comment
Read more

Robots : Changing industries, expanding possibilities

Robots are now prevalent across many industries, not only heavy manufacturing. Today’s robots are more precise and can be controlled remotely, which is why there is a preference for them over error-prone humans in some parts of the services industry. With over 179,000 industrial robots sold worldwide in 2013, robots are now set to conquer a new arena – the household. What is a robot? The first thing that comes to mind when the word robot is uttered is a machine that imitates a human being, such as the androids from Hollywood’s Star Wars or Terminator movies. The reality, though, is that the hundreds of thousands of industrial robots operating in the world resemble high-tech machinery more than high-tech humanoids. A robot is defined as a programmable, self-controlled device with electrical, electronic or mechanical units. Robots have some advantages over humans when it comes to work – they have better physical endurance and are more adept at working under uncomfortable or da...
Post a Comment
Read more

Thailand unrest fails to deflate the Thai economy

Thailand has been beset by continuous political tension since 2008. And now, anti-government protestors vow to “shut down” Bangkok. But the protests have not derailed foreign direct investment or economic growth. Leon Perera, Chief Executive Officer of Spire Research and Consulting, shared his thoughts on the outlook for Thailand’s economy in China Daily – Asia Weekly. Despite the on-going political unrest, Thailand’s economy continues to grow steadily. One of the drivers of this growth is foreign direct investment. The Thai Board of Investment, one of the region’s most respected investment boards, has managed to maintain investor confidence thus far. However, adverse impacts have been felt on Thailand’s stock market, currency and inbound tourism during this period of intense political strife. Perera shared that the Thai tourist industry has been hit by flight and tour cancellations. Having said that, other key sectors such as chemicals, automotives, information and communica...
Post a Comment
Read more