Spire was honored to participate at the GATES Consumer Channel Summit, Southeast Asia, 2019. The Summit was held on 20-22 March, in Bangkok. Hafidz Omar, Thailand Country Manager at Spire Research and Consulting, shared his insights on key trends in consumer tech and challenges encountered in ASEAN. Omar discussed how the IOT (Internet of Things) is impacting the retail industry in ASEAN countries. He also discussed the growth opportunities in geofencing, mobile payment and retail operations, to name a few recent innovations in retail technology. With the expansion of Geofencing technology (defined by GPS or RFID technology) , in the next five years retailers will be able to customize merchandise and promotions according to the customer profile. Online payment is still a challenge for e-commerce retailers in Asia-Pacific as most customers prefer cash on delivery and 73 per cent of the Southeast Asia’s population do not own a bank account. However mobile payment may be a s...
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