Spire talks about effective branding at the Indonesia Digital Marketing Conference

On 30 November, Spire participated as a speaker at the Indonesia Digital Marketing Conference (IDMC) in Jakarta, Indonesia. Jeffrey Bahar, Deputy Chief Executive Officer, Spire Research and Consulting Group, shared his thoughts on how digital marketing can strengthen brands.

Jeffrey highlighted that Indonesia’s digital transformation space is valued at USD150 million in 2019. He argued that digital transformation strategies not only help in “post-sales” but are equally important at the “pre-sales stage.”

Jeffrey explained that business marketing consists of various pillars that connect the seller and provider with the consumer. Digital transformation for any product or service ensures proper visibility and new opportunities to grow the brand through various media.

Comments

Spire Client Entertainment Night July 2019

Spire Singapore hosted its second entertainment of the year. Clients, partners and business associates joined the Spire team for the dinner reception followed by the movie screening of “Spider-Man : Far From Home”- the much awaited movie following the events of Avengers : Endgame, from the Marvel Cinematic Universe franchise. The movie’s plot revolves Peter Parker, also known as Spider-Man, living in a world after the war with Thanos in Avengers: Endgame. Spider-Man must step up to take on new threats in a world that has changed forever while he is still mourning the loss of his mentor, Tony Stark. The highly anticipated Marvel adventure, delicious food and even better company made for a delightful evening enjoyed by all. Get more information : https://www.spireresearch.com/newsroom/events/spire-client-entertainment-night-july-2019/

The Philippines - Asia's next economic powerhouse

The Philippines is emerging as one of Asia’s most dynamic economies, with a forecasted growth rate of 6.9 per cent in 2018 driven by investment and private consumption. The economy recorded growth of over 6 per cent in 2017, for the sixth straight year, thanks to buoyant government spending, exports and a recovery in the agricultural sector. Will this Southeast Asian tiger be able to maintain its momentum? A growing economy While advanced economies like the United States, Europe and Japan are growing at slow rate, a number of emerging economies like the Philippines continue to surge ahead. With annual growth expected to reach 6.9 per cent by 2018, the Philippines now ranks as the 10th fastest growing economy globally. Owing to strong domestic demand and government projects, the country’s economy is on the rise. The government’s expansionary fiscal policy has aided capital formation and credit growth, whereas low inflation has strengthened private consumption. Path

Spire sponsors INBC Salmon Evening to explore business opportunities in aqua farming

Indonesia is the world’s third largest aquaculture producer. What business prospects lie in Indonesia’s aqua farming industry? Spire Research and Consulting was honored to be a sponsor and speaker at the Indonesia Norway Business Council (INBC) Salmon Evening in Jakarta – an event aimed at exploring trends and potential business opportunities in Indonesia’s aqua farming industry. At the event, Franklin Crum, Manager, Client Service of Spire Research and Consulting, spoke about aqua farming and the untapped opportunities in this industry. He remarked that Indonesia, being the third largest aquaculture producer worldwide (trailing closely behind China and India), saw an average annual increase of 30.9% in aquaculture production volume from 2009 to 2012. Crum commented that opportunities in aqua farming are abundant. There is an increasing demand for high-value fish species such as snapper, grouper, pompano and barramundi as well as rising supply of fingerlings (young fish) for

Is a Korean peace treaty on the cards?

The historical and unprecedented meeting between the two leaders of Korea is a monumental development. Can both leaders use this opportunity to enhance geopolitical stability and open up new economic development possibilities? Leon Perera, CEO of Spire Research and Consulting, shared his thoughts in The Business Times – Views from the Top section on 7 May 2018. Marking a remarkable change, the unprecedented meeting between the leaders of the two Koreas underlines the possibility of a peace treaty and denuclearization agreement. However, Perera expressed scepticism about North Korea’s commitment to completely renounce nuclear strike capability against Japan and South Korea, since this is the only factor ensuring regime survival. World leaders need to take this chance to limit the North’s nuclear capability while accepting that it may never be completely voided, bring the North into the global framework and work towards economic development on the Korean peninsula. For furt

Disney eyes India's market through Fox Star India deal

Disney and 21st Century Fox are hoping to close a deal that will lead to Disney acquiring Fox’s Star India Network, adding more than 700 million people to its global audience. Fox expects to increase Star India’s operating profits to USD1 billion by 2020. Disney is also counting on India’s smart phone boom to push mobile entertainment content. Will Disney succeed in India’s entertainment market? Read here more: https://www.spireresearch.com/newsroom/spirethoughts/disney-eyes-indias-market-through-fox-star-india-deal/

The Knowledge to Decide

Search This Blog