Spire talks about ASEAN B2B marketing best practices in Tokyo

Spire participated in a seminar organized on Go-to-market best practices in the B2B space in Asia. The event was held on 21st June in Tokyo, Japan. Leon Perera, Chief Executive Officer of Spire Research and Consulting group, shared insights on ASEAN marketing trends with reference to case studies of Japanese and non-Japanese companies.

Leon shared that different strategies are needed for different ASEAN markets as they are at different stages of development. There is also a growing disparity amongst large cities and between urban and rural areas. This fact makes in-country research and even city-level research essential for success in the region.

Japanese companies should take advantage of AFTA (ASEAN Free Trade Area). It would be beneficial to have several hubs across ASEAN for different types of activity instead of centralizing all regional functions in one country. For example, regional finance/treasury and logistics activity could be based in Singapore while high-end automotive production could be located in Thailand.

Leon shared a few case studies of success that illustrated the key role of primary market research, finding the right strategy partners and devolving decision-making authority to regional and country-level leaders.

For more information : https://www.spireresearch.com/newsroom/events/spire-talks-about-asean-b2b-marketing-best-practices-in-tokyo/

Comments

Gazing into the crystal ball for 2020

A new year means hopes for better global economic growth. What lies ahead? Leon Perera, Chief Executive Officer of Spire Research and Consulting, shared his insights in Business Times – Singapore. A return of normalcy for global economic growth is foreseen despite uncertainties for Brexit and the US-China trade war. The RCEP trade agreement further promises a boost to global growth. Leon further pointed out rising tension due to US’s rigid stance against North Korea, China and Iran. Risk of political fragmentation and global trade is likely with countries set to align to either Chinese or the US spheres of influence. However, hopes of a more rational and rule-based governance remain. Read more: https://www.spireresearch.com/newsroom/media/gazing-into-the-crystal-ball-for-2020/

Breaking gender rules through video-gaming

Computer games have traditionally been developed with men in mind. Sadia Bashir from Pakistan is breaking with this tradition. She is the owner of PixelArt Games Academy and a member of Forbes’ 30 under 30 for Asia 2018. Working towards bridging the gap between industry demand and education by providing training in video game development, Sadia has been in the field since she was 13 years old. Intel is also working towards the same goal as Sadia, having recently invested USD300 million towards gender diversity in the gaming sector. Will the gaming industry embrace gender diversity? Read here more:https://www.spireresearch.com/newsroom/spirethoughts/breaking-gender-rules-through-video-gaming/

Spire runs CSR activity with SCS beneficiaries at SuperPark Singapore

Spire Singapore collaborated with the Singapore Children’s Society (SCS) on its CSR activity for the ninth consecutive year. The beneficiaries took part in fun and interactive activities at an indoor park. Spire Singapore took beneficiaries of the Singapore Children’s Society to an excursion to SuperPark at Suntec City, an indoor playground with Finnish roots. Children explored various areas of activities. Children engaged in fun activities which included pedal car racing, street basketball, trampolines and even the climbing wall! The hustle and bustle ended when the children enjoyed lunch before heading home. Spire is immensely proud to support the amazing work of the Singapore Children’s Society, our CSR partner. Read more: https://www.spireresearch.com/newsroom/events/spire-runs-csr-activity-with-scs-beneficiaries-at-superpark-singapore/

Spire appointed as Official Research Partner to the BMW Malaysian Open for the fourth consecutive year

Spire was honored to be appointed as the Official Research Partner of the BMW Malaysian Open for the fourth consecutive year. The 2015 BMW Malaysian Open – the sixth edition of the Malaysian Open – was held from 28 February to 8 March 2015 at the Royal Selangor Golf Club in Kuala Lumpur, Malaysia. The event gathered 13,815 spectators from across the region. Together with the Women’s Tennis Association (WTA) Tour and the Lawn Tennis Association of Malaysia (LTAM), Spire was thrilled to be a part of this prestigious event, which played host to talented sportspersons such as Caroline Wozniacki and Alexandra Dulgheru. As the Official Research Partner, Spire’s Malaysia team conducted a total of 500 survey interviews with the spectators and generated fact-based research insights aimed at improving the event arrangements in the coming years. Spire’s long-standing association with this world-class event attests to the quality of the research it has provided. https://www.sp...

Spire shares business advice to start-ups on Indonesian market entry

On 17 July, Spire participated as a market advisor at the National University of Singapore (NUS) Market Validation Program in Jakarta, Indonesia. Jeffrey Bahar, Deputy Chief Executive Officer, Spire Research and Consulting Group held sessions with Singaporean companies planning to expand their business into Indonesia. Jeffrey pointed out the utility of high-tech approaches for start-ups entering Indonesia, such as online advertising, usage of the Internet of things (IoT), data analytics and even Artificial Intelligence (AI). These approaches enable starts-ups to bypass mature importer-principal relationships that may be hard to overcome through conventional means. He also shared with individual companies his thoughts on developing customized strategies for Indonesian market entry. Get more information : https://www.spireresearch.com/newsroom/events/spire-shares-business-advice-to-start-ups-on-indonesian-market-entry/

The Knowledge to Decide

Search This Blog